Poland Consumer Electronics Report Q4 2009: Industry Report

Poland Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: September 2009
Product Code: R302-8230

Description

Poland’s consumer electronics devices market is estimated at around US$6.3bn in 2009. This is expectedto increase at a compound annual growth rate (CAGR) of 6.2% to US$8.1bn by 2013, driven by thegrowing popularity of digital lifestyle products such as feature-rich mobile PCs, LCD TV sets, and digitalcameras and by rising incomes and lower prices.

Consumer spending took a negative turn in H109, with a contraction reported in many core productgroups including mobile handsets, TV sets and desktops. Relief will come from demand for premiumproducts such as flat-screen TV sets and smartphones, both of which continued to show growth in H109.

Computers

Computer hardware accounted for around 51% of Poland’s consumer electronicsspending in 2008, with demand from key verticals such as government andmilitary. BMI forecasts Poland’s domestic market PC sales of US$2.6bn in2009. Computer hardware CAGR for the 2009-2013 period is forecast at about9.9%, driven by demand for notebooks and netbooks.

AV Devices

AV devices accounted for around 32% of Poland’s consumer electronics spendingin 2008. Poland’s domestic AV device market is projected at US$2.1bn in 2009.

Due to declining total sales of video products, a CAGR of 0.5% is projectedfor 2009-2013, despite continued growth in the flat-screen TV set category in H109.

Mobile Handsets

Mobile handset sales accounted for around 17% of Poland’s consumerelectronics spending in 2008. Polish market handset sales are expected togrow at a CAGR of 4.8% to US$1.3bn in 2013, as mobile subscriber penetrationreaches 135%. Sales will be dominated by the replacement market, with growingdemand for smartphones and 3G handsets.

Table of Contents

BMI Consumer Electronics Forecast Summary
: SWOT Analysis; Poland Consumer Electronics Market SWOT; Poland Political SWOT; Poland Economic SWOT; Poland Business Environment SWOT; Consumer Electronics Market; Computers
Table: PC Sales
: AV Devices
Table: Consumer Electronics Sales
: Mobile Handsets
Table: Mobile Communications
: Electronics Industry
Table: Electronics Output

Table: Electronics Products, 2006-2013

Table: AV Production And Output, 2006-2013
: FDI By Asian LCD TV Set Manufacturers in Poland, 2005-2008; Industry Forecast Scenario; Consumer Electronics Market
Table: Consumer Electronics Overview
: Industry Developments; Macroeconomic Forecast
Table: Poland - Economic Activity, 2006-2013
: Competitive Landscape; BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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