Brazil Telecommunications Report Q4 2009: Industry Report

Brazil Telecommunications Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: October 2009
Product Code: R302-8375

Description

Brazil continues to be one of the most dynamic telecoms markets in Latin America. Its economy hasremained quite robust in the face of global economic turmoil helping push it onto the world stage. Thishas encouraged operators and product developers to look to Brazil for growth of services. The growingmiddle class in Brazil is driving the demand for value-added services (VAS) and mobile contentbenefiting operators across the board.

Data from Anatel show how 3G services have been embraced by Brazilian subscribers. The number ofdata terminals, used to access broadband services via 3G networks, has seen the fastest growth while WCDMAsubscriptions outweigh CDMA2000 options. BMI maintains that the 3G market will reacharound 15% of the total market by the end of 2013 with the overall mobile market hitting 110%penetration. We expect growth to remain strong as many areas of the country still have quite lowpenetration rates. However, reaching these more remote regions will see ARPUs fall further puttingadditional pressure on operators.

Meanwhile the fixed-line market is seeing growth continue to slow as alternative operators successfullyprovide growth in the market. Incumbents Oi and Telefônica have continued to see falling subscribernumbers and eventually these will counter the gains made by smaller operators in the market. Alloperators in the market are relying on broadband services to maintain growth levels.

Telefônica's broadband service was dealt a blow at the end of June 2009 when Anatel banned it fromselling any of its 'Speedy'-branded services following two network failures affecting Brazil's largest cityand financial centre, São Paulo. The ban ended shortly before publishing this report and lasted twomonths and will have undoubtedly affected the company's Q309 results (unavailable at the time ofwriting). Net Serviços has been rapidly catching up to Telefônica's second-ranked position and couldquickly overtake the state incumbent.

Brazil's strong economic position and good growth prospects in the telecoms market has seen it return tothe number two spot in BMI's Business Environment Rankings. As one of the best placed economies torecover from the downturn Brazil's prospects looking forward seem good which will help the telecomsmarket continue to develop across the country.

Table of Contents

Executive Summary
SWOT Analysis: Brazil Mobile Market Swot Analysis; Brazil Wireline Market SWOT Analysis; Brazil Political SWOT Analysis; Brazil Economic SWOT Analysis; Brazil Business Environment SWOT Analysis; Business Environment Rankings; Brazil
Table: BMI Telecommunications Business Environment Ratings: Industry Forecast Scenario; Mobile; Telecoms Sector - Mobile - Historical Data And Forecasts; Fixed Line; Telecoms Sector - Fixed-Line - Historical Data And Forecasts; Internet; Telecoms Sector - Internet - Historical Data And Forecasts; Market Data Analysis; Mobile
Table: Brazil Mobile Market, Q209
Table: Brazil Mobile Net Additions, Q109-Q209: Subscriber Mix; A Market Comparison Of Subscriber Mixes, Q209 ('000); Brazil Regions And States Mobile Comparison: June 2009; ARPU & MOU; 3G; Brazil 3G Subscriptions By Technology; Mobile Contract Wins; Brazil - Selected Recent Contracts Awarded; Mobile Content; Regional Focus; Country Focus; SMS; Mobile Internet; Other VAS; Brazil - Selected Vas Launched; Mobile Operator Data; Brazil Mobile Market Overview; Vivo; Claro; Tim Brasil; Oi; BRT Mobile; Fixed-Line; Brazil Fixed-Line Market By Regions (April 2009); Pay-TV Market Subscriptions; Embratel LD Revenues And Traffic; Internet
Table: Brazilian Broadband Market, Q209: Broadband Technologies In Brazil (2004-2008); ARPU; Alternative Technologies; Brazil: Selected Wireline Developments; Regulatory Development; Division Of Regulatory Responsibilities In Colombia; Brazil: Regulatory Bodies And Their Responsibilities; Industry Developments; Market Overview; Competitive Landscape; Market Structure; Key Players: Brazil Fixed-Line Sector
Table: Key Players: Brazil Mobile Sector
Table: Key Players: Brazil Media Sector: Brazil's Key Operators Financial Indicators; Company Profile; Nokia's Smartphone Growth Opportunities In Latin America; Selected Profiles - Operators; Appendix; Regional Telecommunications Penetration Overview; Mobile
Table: Regional Mobile Penetration Overview: Fixed Line
Table: Regional Fixed-Line Penetration Overview: Broadband
Table: Regional Broadband Penetration Overview: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting
Table: Weighting: Indicators; Indicators; BMI Telecoms Industry Glossary
Table: Glossary of Terms: BMI Telecoms Forecast & Sourcing; How We Generate Our Industry Forecasts
Table: Telecommunications Industry Forecast: Sources

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