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Hungary Information Technology Report Q4 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: October 2009 Product Code: R302-8397 Description Market OverviewHungary's IT market is forecast to suffer negative growth in 2009 due to a difficult domestic political andeconomic situation. Spending is estimated at around US$3.0bn, down around 5% from the 2008total. Many IT spending segments remained weak in H109 after demand fell away in the second half oflast year. The Hungarian market retains considerable latent growth potential. Home computer penetration remainslow compared with peer group countries - only slightly higher, for example, than Romania and Bulgaria. However, the difficult economic circumstances are currently a negative drag on household and smallenterprise spending. The total size of the IT market is expected by BMI to increase from an estimated US$3.1bn in 2008 toUS$3.5bn in 2013, at a CAGR of 6%. Despite current economic headwinds, BMI still expects growth insome IT market segments over the next few years, with EU funds supporting new public-sector ITinitiatives. However, much will depend on the speed of economic recovery, both in Hungary and globally. Industry Development IT spending in Hungary will continue to receive momentum from a number of programmes to assimilateHungary into the EU's broader 'Information Society'. The government's second National DevelopmentPlan provides the framework for the use of US$28.8bn from the EU's structural and cohesion funds forthe period 2007-2013. The Hungarian Association of IT Companies (IVSZ) is hopeful that a new influxof EU funds will help stimulate a recovery in public sector IT spending. One key policy area for structural funds is health. The National Development Plan has committedEUR1.7bn for development of the health sector. In 2008, the government completed the first phase of apilot project to improve exchange of information among hospital outpatient clinics and generalpractitioners (GPs) in one of the least developed regions of Hungary. Competitive Landscape PC vendors have reported mixed fortunes in the Hungarian market since the onset of theeconomic slowdown in 2008. Some leading vendors reported strong growth last year, with brighter retailsales - at least in the earlier part of 2008 - compensating for relative stagnation in the corporate market.HP was the leading PC vendor with a market share estimated at around 20%. The market remainsquite concentrated, with the top four vendors accounting for more than 50% of sales. Table of Contents
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