Mexico Consumer Electronics Report Q4 2009: Industry Report

Mexico Consumer Electronics Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: October 2009
Product Code: R302-8409

Description

Mexico’s consumer electronics devices market is projected to be worth around US$10.3bn in 2009. InH109, spending was hit by a combination of economic crisis, currency devaluation and the flu pandemic.

Sales of digital cameras, TV sets and mobile phones all dipped in H109 compared with the same period of2008.

Despite the challenging trading environment in 2009-2010, some key drivers should see per capitaconsumer electronics rise from US$99 in 2008 to US$123 in 2013. The market is expected to grow acompound annual growth rate (CAGR) of 6.7% to US$13.7bn by 2013, led by product innovation andgrowing affordability.

Computers

Computer hardware accounted for around56% of Mexico’s consumer electronicsspending in 2008, with PC penetrationaround 20%. BMI forecasts Mexicancomputer hardware sales (includingnotebooks and accessories) of US$5.7bnin 2009, down from US$6.1bn in 2008.

Computer hardware CAGR for the 2009-2013 period is forecast at about 9.9%,driven by sales of notebooks andnetbooks.

AV

AV devices accounted for around 15% ofMexico’s consumer electronics spendingin 2008. Mexico’s domestic AV devicemarket is projected at around US$1.6bnin 2009. Sales of digital TV sets anddigital cameras are projected to drive AVspending growth at a projected CAGR of7.0% between 2009 and 2013.

Mobile Handsets

Mobile handset sales accounted foraround 29% of Mexico’s consumerelectronics spending in 2008. Followingnegative growth in 2009, Mexico’smarket handset sales are expected togrow at a CAGR of 2.6% to US$3.3bn in2013, as mobile subscriber penetrationreaches 98%. Sales will be dominated bythe replacement market, with growingdemand for smartphones, PDAs and 3Ghandsets.

Table of Contents

BMI Consumer Electronics Forecast Summary
SWOT Analysis: Mexico Consumer Electronics Market SWOT; Mexico Political SWOT; Mexico Economic SWOT; Mexico Business Environment SWOT; Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings: Consumer Electronics Market; Computers
Table: PC Sales: AV
Table: AV Sales: Mobile Handsets
Table: Mobile Communications: Consumer Electronics Industry
Table: Mexico Electronics Industry: Key Metrics
Table: Global EMS Companies In Mexico
Table: Computer Output
Table: AV Output
Table: FDI by LCD TV Set Manufacturers in Mexico, 2003-2008
Table: Telecommunications Output
Table: Electronic Part Output: Domestic Company Monitor; Lanix; Industry Forecast Scenario; Consumer Electronics Market
Table: Consumer Electronics Overview (US$mn): Industry Developments; Macroeconomic Forecast Scenario
Table: Mexico - Economic Activity, 2006-2013: Competitive Landscape; BMI Methodology; How We Generate Our Industry Forecasts; Electronics Industry; Sources

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