Spain Telecommunications Report Q4 2009: Industry Report

Spain Telecommunications Report Q4 2009

Product Type: Market Research Report
Published by: Business Monitor International
Published: October 2009
Product Code: R302-8440

Description

Spain’s mobile market is beginning to show signs of fatigue but continues to grow at a good paceconsidering the penetration rate was around 120% at the end of Q209. Relative newcomer Yoigo haspassed 1mn subscriptions and is aiming for 10% of the mobile market by 2015. The operator will have afight on its hands as more established operators Movistar, Vodafone and Orange have strong financialbacking and much larger shares, which they are unlikely to give up easily. Since the start of 2009Movistar’s market share has fallen below 45% for the first time. An improved performance fromVodafone as well as Yoigo helped to reduce the operator’s market share. However, Movistar remains thelargest operator by some way with more than 10 percentage points higher market share than its nearestrival.

Meanwhile Orange continues to lose market share, also affected by stronger performances from Vodafoneand Yoigo. However, the operator has seen strong growth in the number of 3G connections in itssubscriber base. Aside from Yoigo, which starts from a lower point, Orange has the fastest 3G growth inthe market. Movistar too has seen fast growth and is set to become the leading 3G operator in the market.BMI has revised forecasts for 3G subscriptions, basing them on the figures provided by the operators.While these may include a number of 3G handset holders that do not make use of 3G services we feel itgives a better view of the market’s growth. Data from CMT show only datacards over UMTS andHSDPA platforms but also reflects strong growth. BMI’s revised forecasts see almost 58% of mobilesubscribers in 2013 as 3G subscribers.

Data from CMT also show a jump in fixed-line subscriptions in Q109 but BMI continues to expect themarket to show an overall decline in numbers by the end of 2009. Spain is one of the few fixed-linemarkets in Western Europe to continue to report growing numbers of fixed-line subscriptions. Despitethis BMI forecasts a slight decline beginning in 2009 which we expect to continue as subscribers look tomobile solutions for their voice services. That is not to say that the fixed-line market will see a sharpdecline. The constant growth of broadband services will go a long way to encouraging subscribers toretain their fixed-line subscriptions as the two services are bundled together. Triple-play options addingpay-TV services will also help to maintain the market in the short run.

Broadband growth was slower in the first quarter of 2009 but BMI estimates that this picked up a little inQ209 and we expect the market to see good growth in 2009. However, we have revised forecasts down toreflect the slower growth seen so far in the market but expect this to remain the area of fastest growth foroperators.

Table of Contents

Executive Summary
SWOT Analysis: Spain Mobile Business Environment SWOT; Spain Wireline Business Environment SWOT; Spain Political SWOT; Spain Economic SWOT; Business Environment Analysis; Western Europe; Spain
Table: Western Europe Business Environment Rankings: Industry Forecast Scenario; Mobile
Table: Spain Telecoms Sector - Mobile - Historical Data & Forecasts: Fixed Line
Table: Spain Telecoms Sector - Fixed Line - Historical Data & Forecasts: Internet
Table: Spain Telecoms Sector - Internet - Historical Data & Forecasts: Market Data Analysis; Mobile
Table: Spain Mobile Market, Q209
Table: Spain Mobile Market Net Additions, Q408-Q209
Table: Spain Mobile Network Operator Subscriber Mix Q209: 3G
Table: Spanish 3G Market, Q209: Mobile Contract Wins
Table: Mobile Contract Wins: Mobile Content; Regional Overview; Data Revenues Failing To Reflect Increased Data Usage; 3G And 3G Dongle Customers Soaring; Country Overview; VAS Timeline
Table: VAS Timeline: Mobile Data
Table: Spain Mobile Market Overview: Movistar; Vodafone
Table: Orange
Table: Yoigo Mobile Market Overview: Fixed Line
Table: Spanish Fixed-Line Market Q208-Q209: Fixed-Line Revenues In 2008 (EURmn); Broadband
Table: Spanish Broadband Market Q208-Q209: Regulatory Environment; Spain: Regulatory Bodies & Their Responsibilities; Background & Regulatory Bodies; Regulatory Issues; Competition; Industry Developments; Company Monitor; Market Structure
Table: Key Players - Spain Telecoms Sector
Table: Selected Operators - Financial Indicators: Company Monitor
Table: Nokia Financial Highlights: Nokia's Position In The Global Handset Market, Unit Sales (mn); Nokia's Position In the Global Handset Market, Unit Sales (mn); Nokia Siemens Networks Net Sales By Geographic Area (EURmn)
Table: Nokia Siemens Networks Recent Contract Wins In Western Europe: Operator Profiles; Vodafone; Orange; Appendix; Fixed Line
Table: Regional Fixed-Line Penetration Overview: Broadband
Table: Regional Broadband Penetration Overview: Mobile
Table: Regional Mobile Penetration Overview: Telecoms Business Environment Ratings Methodology; Ratings Overview; Weighting; Weighting; Indicators; Indicators; Country Snapshot: Spain Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education & Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market & Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012: BMI Telecoms Industry Glossary
Table: Telecommunications Glossary Of Terms: BMI Telecommunications Forecasting & Sourcing; How We Generate Our Industry Forecasts; Telecommunications Industry Forecast Table; Business Environment Ratings; Sources

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