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Canada Telecommunications Report Q4 2009Product Type: Market Research ReportPublished by: Business Monitor International Published: October 2009 Product Code: R302-8626 Description BMI has added new sections to the Canadian Telecommunications Report including our proprietaryBusiness Environment Rankings in which we compare the Canadian market to eight other developedeconomies. Canada's low mobile penetration rate and the slow historical and forecast growth rate keep itsTelecoms Market score low and the overall ranking for Canada is just above Italy. However, Canada'sregulator scores highly for independence particularly in light of its drive to introduce new competitioninto the market following the spectrum auction that took place in 2008. Further, Canada's Country Riskscore, analysing short and long term political and economic factors remains strong and comparable withits fellow developed markets. However, Canada's vast size and relatively small population affect theability of operators to roll out services quickly and have been a clear impact on the country's growth rate.Overall Canada was ranked eighth out of nine markets. Our market overviews also compare the Canadiantelecoms sectors with their peers, seeing Canada ranked particularly well for fixed-line and broadbandservices. Mobile penetration remains the lowest in the developed world having barely hit 65%. Although newoperators are set to enter the market at the end of 2009 or early 2010 BMI does not anticipate hugegrowth hitting the market as large towns and cities already have quite mature mobile markets andexpanding services to rural regions will be costly, particularly for new operators. However, the newentrants should help to shake up the market a bit making the market more dynamic. TELUS Wirelesslooks set to overtake Bell Wireless as the second largest mobile operator if the latter does not see aturnaround in its business but overall the market remains quite stable. BMI has also introduced three company profiles for the largest operators in the Canadian market. RogersCommunications, Bell Canada and TELUS Inc have operations across the mobile, fixed-line andbroadband markets and are the three largest mobile operators in the country. A vendor profile has alsobeen added with our focus this quarter on Motorola and its prospects in the North American market. The recession has obviously hit the market hard and telecoms service providers are seeing declines ingrowth. The broadband market has been reasonably resistant to the downturn but new subscribers will beharder to come by while existing subscribers continue to demand faster download speeds and newservices. With growth set to slow, operators will need to find new sources of revenue growth whilemaintaining their infrastructure investments. Table of Contents
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