Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: October 2000
Product Code: R307-0108Description This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Spain.
This report helps executives evaluate strategic investment and entry alternatives in Spain. In order to evaluate Spain, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Spain along these lines. Throughout the discussion, literally hundreds of statistics on Spain are benchmarked against regional and global averages. The reader can thus quickly understand where Spain fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Spain. These fundamentals are the source for Spain's latent demand. Then, the subsequent chapters detail Spain's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Spain, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Spain (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Spain's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Spain's current potential.
Table of Contents 1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Spain
1.3 Latent Demand and Accessibility in Spain
2 Films And Videos
2.1 latent demand and accessibility: background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospect
2.3 Accessibility: The Structure of Competition
2.3.1 Local Production
2.3.2 Third Country Imports
2.3.3 U.S. Presence
2.3.4 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Trade Promotion Opportunities
2.4.4 Financing
2.5 key Contacts
2.5.1 Government
2.5.2 Trade Associations
2.5.3 Trade Publications
2.5.4 Distributors
2.5.5 Film Production Companies
2.5.6 Video Production Companies
2.5.7 Trade Events
3 The Economics Of Latent Demand In Spain
3.1 Executive Summary
3.2 Economic Issues in Spain
3.2.1 Economic Dynamics
3.2.2 Exchange Rate Stability
3.2.3 Government Intervention Risks
3.2.4 Trade Deficit Risks
4 Export Accessibility In Spain
4.1 Executive Summary
4.2 Exporting to Spain
4.2.1 Financing Options for Export and Direct Investment Strategies
4.2.2 The Bank of Spain
4.2.3 Banks
4.2.4 Investment and Brokerage Entities
4.2.5 Credit Market
4.2.6 Money Market
4.2.7 Pension Plans and Insurance Companies
4.2.8 The European Monetary Union, the Euro and the Effects on the Spanish Financial System
4.2.9 Exchange Control Risks
4.2.10 Safeguard Clauses
4.2.11 General Availability on Financing
4.2.12 Financing Exports
4.2.13 Types of Projects Receiving Financing Support
4.2.14 Trade Barrier Risks
4.2.15 Customs Regulations/Tariff Rates/Import Taxes
4.2.16 Licenses Required for Imports
4.2.17 Import Authorization
4.2.18 Controls on Exports
4.2.19 Documentation Required for Trade
4.2.20 Entering Temporary Imports
4.2.21 Procedures for Handling the Re-Export of Goods
4.2.22 Labeling Issues
4.2.23 Eco-Labels
4.2.24 Restrictions on Imports
4.2.25 Local Standards
4.2.26 Free Trade Zone Options
4.2.27 Additional Trade Issues
4.2.28 Adherence to Free Trade Agreements
4.2.29 Customs Contact Information
5 Direct Investment Accessibility In Spain
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Spain
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Currency Conversion and Transfer Risks
5.4.3 Expropriation Risks
5.4.4 Dispute Settlement Risks
5.4.5 Political Violence Risks
5.4.6 Direct Investment Incentives and Requirements
5.4.7 The European Union
5.4.8 The Central Government
5.4.9 The Regional Government
5.4.10 Municipal Aid
5.4.11 Private Ownership Risks
5.4.12 Protecting Property
5.4.13 Regulatory Risks
5.4.14 Key Bilateral Investment Agreements
5.4.15 The Local Labor Market
5.4.16 Trade Zones & Free Ports
5.4.17 Capital Outflow and Repatriation Risks
5.4.18 Large Foreign Direct Investments
6 Marketing & Distribution In Spain
6.1 Executive Summary
6.2 Marketing and Distribution in Spain
6.2.1 Marketing Channels
6.2.2 Distribution Channel Options
6.2.3 The Commercial Agency Contract
6.2.4 Cases That Do Not Require Prior Notification
6.2.5 Franchising Activities
6.2.6 Direct Marketing Options
6.2.7 Joint Ventures Options
6.2.8 Licensing Options
6.2.9 Creating a Sales Office
6.2.10 Selling Strategies
6.2.11 Television
6.2.12 Broadcast TV
6.2.13 National Networks
6.2.14 Autonomous and Local Television
6.2.15 Cable and Satellite TV
6.2.16 Radio
6.2.17 Press
6.2.18 Periodicals
6.2.19 Pricing Issues
6.2.20 Supplying Customer Service
6.2.21 Public Sector Marketing
6.2.22 Intellectual Property Risks
6.2.23 Patents
6.2.24 Industrial Designs
6.2.25 Trademarks
6.2.26 Copyrights
6.2.27 Hiring Local Counsel
7 Human Resource Assessment In Spain
7.1 Executive Summary
7.2 Human Resources in Spain
7.2.1 Unionization in Spain
7.2.2 Collective Bargaining in Spain
7.2.3 Workweek and Minimum Wages in Spain
7.2.4 Forced Labor in Spain
7.2.5 Working Ages and Child Labor in Spain
8 Political Risk Assessment In Spain
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Spain
8.4 Political Issues in Spain
8.4.1 Politics and the Business Environment
8.4.2 Political System
9 Legal Risk Assessment In Spain
9.1 Executive Summary
9.2 Legal Issues in Spain
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Spain
9.2.3 Excessive Punishment in Spain
10 Cultural And Demographic Risks In Spain
10.1 Executive Summary
10.2 Cultural Issues in Spain
10.2.1 Racial, Ethnic and Discrimination Issues in Spain
10.2.2 Women's Rights and Gender Issues in Spain
10.2.3 Religion in Spain
10.2.4 Fundamental Human Rights in Spain
11 Historical Background
11.1 Social and Political History
11.1.1 Educational System
11.1.2 Overview of Key Historical Events
11.1.3 Political and Governmental History
11.1.4 Local Government
11.1.5 Terrorism
11.1.6 Historical International Relations
11.2 Business Customs in Spain
11.2.1 Local Business Practices
11.2.2 National Holidays
11.2.3 Communications
11.2.4 Transportation
11.2.5 Climate and Clothing
11.2.6 Tipping
11.2.7 Commercial Language
11.2.8 Hotels
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