Internet Services in Bulgaria: A Strategic Entry Report, 2000: Industry Report

Internet Services in Bulgaria: A Strategic Entry Report, 2000

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: May 2000
Product Code: R307-0156

Description

This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.

Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Bulgaria.

This report helps executives evaluate strategic investment and entry alternatives in Bulgaria. In order to evaluate Bulgaria, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

This report provides a strategic profile of Bulgaria along these lines. Throughout the discussion, literally hundreds of statistics on Bulgaria are benchmarked against regional and global averages. The reader can thus quickly understand where Bulgaria fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Bulgaria. These fundamentals are the source for Bulgaria's latent demand. Then, the subsequent chapters detail Bulgaria's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Bulgaria, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Bulgaria (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Bulgaria's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Bulgaria's current potential.

Table of Contents



1	INTRODUCTION & METHODOLOGY

1.1	What does this report cover?

1.2	Evaluating Bulgaria

1.3	Latent Demand and Accessibility in Bulgaria

2	INTERNET SERVICES

2.1	Latent Demand and Accessibility: Background

2.2	Latent Demand: Aspects of Interest

2.2.1	Market Profile

2.2.2	Website Hosting and Design

2.2.3	Bulgaria-Related Sites

2.2.4	Internet Telephony and Services

2.2.5	Payment Processing

2.2.6	Latent Demand: Key Drivers

2.2.7	Latent Demand: Statistical Profile

2.2.8	Latent Demand: Leading Segments

2.2.9	Internet Service Providing

2.2.10	E-Commerce

2.2.11	Internet Advertising and Marketing

2.2.12	Web Site Design

2.3	Accessibility: The Structure of Competition

2.3.1	Competitive Factors

2.3.2	Sales by Locally-Owned Establishments

2.3.3	Sales by Foreign Establishments

2.3.4	Sales by U.S.-Based Establishments

2.3.5	End-User Analysis

2.4	Accessibility: Key Factors

2.4.1	Accessibility: Import Barriers

2.4.2	Accessibility: Distribution Strategies

2.4.3	Accessibility: Financing Strategies/Options

2.5	Key Contacts

2.5.1	Key Government Agencies and Organizations

2.5.2	Trade Organization

2.5.3	Main Internet Services Providers

2.5.4	Trade Events

2.5.5	Publications

2.5.6	Important Web Sites about Bulgaria

2.5.7	List of ISPs in Bulgaria

2.5.8	Online Newspapers

3	ECONOMICS IN BULGARIA

4	TRADE ACCESSIBILITY IN BULGARIA

5	INVESTMENT ACCESSIBILITY IN BULGARIA

5.1	Infrastructure

5.2	Natural Resources

5.3	Industry

6	COMMUNICATIONS ACCESSIBILITY IN BULGARIA

7	HUMAN RESOURCE ASSESSMENT IN BULGARIA

8	THE POLITICAL SYSTEM IN BULGARIA

8.1	Government

8.2	Military Organization

9	THE LEGAL SYSTEM IN BULGARIA

10	DEMOGRAPHY AND CULTURE IN BULGARIA

10.1	Overview

10.2	Women

10.3	Children

10.4	Ethnic Divisions

10.5	Religion

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