Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: May 2000
Product Code: R307-16683Description This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Vietnam.
This report helps executives evaluate strategic investment and entry alternatives in Vietnam. In order to evaluate Vietnam, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Vietnam along these lines. Throughout the discussion, literally hundreds of statistics on Vietnam are benchmarked against regional and global averages. The reader can thus quickly understand where Vietnam fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Vietnam. These fundamentals are the source for Vietnam's latent demand. Then, the subsequent chapters detail Vietnam's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Vietnam, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Vietnam (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Vietnam's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Vietnam's current potential.
Table of Contents
1 INTRODUCTION & METHODOLOGY
1.1 What does this report cover?
1.2 How to Strategically Evaluate Vietnam
1.3 Latent Demand and Accessibility in Vietnam
2 INTERNET SERVICES
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.3 Accessibility: The Structure of Competition
2.3.1 Competitive Factors
2.3.2 Internet Service Providers (ISP) in Vietnam
2.3.3 Latent Demand: Target Buyers
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.5 Key Contacts
3 THE ECONOMICS OF LATENT DEMAND IN VIETNAM
3.1 Executive Summary
3.2 Economic Issues in Vietnam
3.2.1 Economic Fundamentals and Dynamics
3.2.2 Infrastructure
3.2.3 Development Strategy
3.2.4 Hanoi and Ho Chi Minh City
3.2.5 Important Growth Areas
3.2.6 The Legal Environment
3.2.7 Administrative Reform
3.2.8 The Government's Role in the Economy
3.2.9 Foreign Inflows And Export Performance
3.2.10 Integration into the World Economy.
3.2.11 Vietnam's Labor Force
3.2.12 Improvement of Infrastructure
4 EXPORT ACCESSIBILITY IN VIETNAM
4.1 Executive Summary
4.2 Exporting to Vietnam
4.2.1 Description of the Banking System
4.2.2 Foreign Exchange Control Risks
4.2.3 How to Finance Exports/Methods of Payment
4.2.4 Types of Available Export and Project Financing
4.2.5 International Monetary Fund (IMF)
4.2.6 Co-Investment Sources
4.2.7 Trade Regime
4.2.8 Tariff Code
4.2.9 Formal Tariffs
4.2.10 Excise Taxes
4.2.11 Import Quotas
4.2.12 Trade Regime Developments
4.2.13 General Customs Department
4.2.14 Basis of Customs Valuation
4.2.15 Customs Procedures
4.2.16 Authorized Importers
4.2.17 Import Licensing System
4.2.18 Permits and Licenses
4.2.19 Taxes
4.2.20 Quotas and Restrictions
4.2.21 Documentation Required for Trade
4.2.22 Entering Temporary Imports
4.2.23 Labeling Issues
4.2.24 Restrictions on Imports
4.2.25 Local Standards
4.2.26 EPZ and IZ
4.2.27 Bonded Warehouses
4.2.28 AFTA
4.2.29 WTO
5 DIRECT INVESTMENT ACCESSIBILITY IN VIETNAM
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Vietnam
5.4.1 Openness to Foreign Investment
5.4.2 Vietnam's Protected Trade Regime
5.4.3 The Business Cooperation Contract (BCC)
5.4.4 Joint Ventures
5.4.5 Foreign-Owned Enterprises (FOE)
5.4.6 Build-Operate-Transfer (BOT)
5.4.7 Investment And Licensing Procedures
5.4.8 Licensing Requirements
5.4.9 Prime Ministerial Approval
5.4.10 Project Evaluation
5.4.11 Private Property Risks
5.4.12 Property Rights Risks
5.4.13 Intellectual Property Rights
5.4.14 Performance Requirements/Incentives
5.4.15 Transparency of the Regulatory System
5.4.16 Corruption
5.4.17 Labor
5.4.18 Efficient Capital Markets and Portfolio Investment
5.4.19 Conversion and Transfer Policies
5.4.20 Expropriation and Compensation
5.4.21 Dispute Settlement
5.4.22 Vietnam's Bankruptcy Law
5.4.23 Political Violence
5.4.24 Bilateral Investment Agreements
5.4.25 Capital Outflow Policy
6 MARKETING & DISTRIBUTION IN VIETNAM
6.1 Executive Summary
6.2 Marketing and Distribution in Vietnam
6.2.1 Distribution Channel Options
6.2.2 Importing and Exporting
6.2.3 Wholesalers
6.2.4 Retail
6.2.5 Alternatives
6.2.6 Agents/Distributors
6.2.7 Distributor Agreement
6.2.8 Legal and Practical Considerations
6.2.9 Franchising Activities
6.2.10 Direct Marketing Options
6.2.11 Joint Venture and Licensing Options
6.2.12 Potential Vietnamese Partners
6.2.13 Technology Transfers
6.2.14 Creating a Sales Office
6.2.15 Nature of a Representative Office
6.2.16 Tax Considerations
6.2.17 Other Considerations
6.2.18 Application Procedures
6.2.19 Development of Consumerism
6.2.20 Market Segmentation
6.2.21 Product Information
6.2.22 Practical Considerations
6.2.23 Advertising Options
6.2.24 Advertising Trends
6.2.25 Television
6.2.26 Print Media
6.2.27 Outdoor Advertising
6.2.28 Radio
6.2.29 Trade Fairs
6.2.30 Pricing Issues
6.2.31 Practical Considerations
6.2.32 Sales Service & Customer Support
6.2.33 Staff Training
6.2.34 Practical Considerations
6.2.35 Public Sector Marketing
6.2.36 Bids for Government Purchases
6.2.37 Practical Considerations
6.2.38 New Bidding Regulations
6.2.39 IPR Infringement
6.2.40 Trademark Registration & Protection
6.2.41 Copyright Registration & Protection
6.2.42 Invention and Industrial Design Registration & Protection
6.2.43 Foreign Law Firms
6.2.44 Vietnamese Law Firms
6.2.45 Practical Considerations
6.2.46 Performing Due Diligence
7 HUMAN RESOURCE ASSESSMENT IN VIETNAM
7.1 Executive Summary
7.2 Human Resources in Vietnam
7.2.1 Unionization in Vietnam
7.2.2 Collective Bargaining in Vietnam
7.2.3 Workweek and Minimum Wages in Vietnam
7.2.4 Forced Labor in Vietnam
7.2.5 Working Ages and Child Labor in Vietnam
8 POLITICAL RISK ASSESSMENT IN VIETNAM
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Vietnam
8.4 Political Issues in Vietnam
8.4.1 Economic Relationship with the United States
8.4.2 Politics and the Business Environment
8.4.3 Domestic Policy
8.4.4 Foreign Policy
8.4.5 Brief Synopsis of Political System
9 LEGAL RISK ASSESSMENT IN VIETNAM
9.1 Executive Summary
9.2 Legal Issues in Vietnam
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Vietnam
9.2.3 Excessive Punishment in Vietnam
10 CULTURAL AND DEMOGRAPHIC RISKS IN VIETNAM
10.1 Executive Summary
10.2 Cultural Issues in Vietnam
10.2.1 Racial, Ethnic and Discrimination Issues in Vietnam
10.2.2 Women's Rights and Gender Issues in Vietnam
10.2.3 Religion in Vietnam
10.2.4 Fundamental Human Rights in Vietnam
11 HISTORICAL BACKGROUND
11.1 Social and Political History
11.1.1 Historical Relations with the U.S.
11.1.2 Political and Governmental History
11.1.3 The Communist Party
11.1.4 Political History
11.2 Business Customs in Vietnam
11.2.1 Local Business Practices
11.2.2 Business Hours
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