Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: October 2000
Product Code: R307-16729Description This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Poland.
This report helps executives evaluate strategic investment and entry alternatives in Poland. In order to evaluate Poland, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Poland along these lines. Throughout the discussion, literally hundreds of statistics on Poland are benchmarked against regional and global averages. The reader can thus quickly understand where Poland fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Poland. These fundamentals are the source for Poland's latent demand. Then, the subsequent chapters detail Poland's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Poland, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Poland (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Poland's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Poland's current potential.
Table of Contents 1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Poland
1.3 Latent Demand and Accessibility in Poland
2 Internet Services
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospects
2.3 accessibility: the structure of competition
2.3.1 Marketing Strategy
2.3.2 Local Production
2.3.3 End-User Analysis
2.3.4 U.S. Presence
2.4 accessibility: key factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Financing
2.5 key CONTACTS
2.5.1 Dominant Service Providers
2.5.2 Associations
2.5.3 Publications
2.5.4 Major Trade Events
2.5.5 Government Agencies
3 The Economics Of Latent Demand In Poland
3.1 Executive Summary
3.2 Economic Issues in Poland
3.2.1 Principal Growth Sectors
3.2.2 Government Role in the Economy
3.2.3 Trade Deficit Risks
3.2.4 Infrastructure Situation
4 Export Accessibility In Poland
4.1 Executive Summary
4.2 Exporting to Poland
4.2.1 Trade Barriers
4.2.2 Agricultural Tariffs
4.2.3 Valuations on Imports
4.2.4 Import Licenses
4.2.5 Documentation Required for Trade
4.2.6 Entering Temporary Imports
4.2.7 Labeling Issues
4.2.8 Prohibited imports
4.2.9 "B" Safety Certificates
4.2.10 Polish Standards: PN and BN
4.2.11 Introducing Building Products: Technical Approvals
4.2.12 Free Trade Zone Options
4.2.13 Adherence to Free Trade Agreements
4.2.14 The Banking System
4.2.15 Exchange Control Risks
4.2.16 Financing Export Strategies
4.2.17 How to Finance Exports/Methods of Payment
4.2.18 Types of Export Financing and Insurance Available
4.2.19 Commercial Bank Financing
4.2.20 The World Bank
4.2.21 International Finance Corporation (IFC)
4.2.22 European Bank for Reconstruction and Development
5 Direct Investment Accessibility In Poland
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Poland
5.4.1 Membership in Free Trade Arrangements
5.4.2 Attitudes Toward Foreign Direct Investment
5.4.3 Privatization Program
5.4.4 Discrimination against Foreign Investors
5.4.5 Conversion and Transfer Policies
5.4.6 Availability of Foreign Exchange and Remittance
5.4.7 Expropriation Risks
5.4.8 Dispute Settlement Risks
5.4.9 Investment Requirements & Incentives
5.4.10 Performance Requirements
5.4.11 Investment Tax Incentives
5.4.12 Discriminatory or Preferential Export/Import Policies
5.4.13 Private Property Risks
5.4.14 Property Rights Risks
5.4.15 Legal System
5.4.16 Transparency of the Regulatory System
5.4.17 Capital Market Access
5.4.18 Portfolio Investment
5.4.19 Political Violence Risks
5.4.20 Anti-Corruption Laws and Regulations
5.4.21 Obstacle to Foreign Direct Investment
5.4.22 Cases of Corruption
5.4.23 Combating Corruption
5.4.24 Bribery of a Domestic Official
5.4.25 Bribery of a Foreign Official
5.4.26 Enforcement Agencies
5.4.27 Convictions
5.4.28 Bilateral Investment Agreements
5.4.29 The Local Labor Market
5.4.30 Foreign Trade Zones/Free Ports
6 Marketing & Distribution In Poland
6.1 Executive Summary
6.2 Marketing and Distribution in Poland
6.2.1 Distribution Channel Options
6.2.2 Warsaw
6.2.3 Lodz
6.2.4 Poznan
6.2.5 Southern Poland
6.2.6 Katowice
6.2.7 Wroclaw
6.2.8 Krakow
6.2.9 Gdansk
6.2.10 Consumer Goods Distribution
6.2.11 Industrial Goods Distribution
6.2.12 Agents/Distributors
6.2.13 Franchising Activities
6.2.14 Direct Marketing
6.2.15 Joint Venture and Licensing Options
6.2.16 Creating a Sales Office
6.2.17 Selling Strategies
6.2.18 Advertising Options
6.2.19 Pricing a Product
6.2.20 Supplying Customer Service
6.2.21 Public Sector Marketing
6.2.22 Intellectual Property Risks
6.2.23 Patents
6.2.24 Trademarks
6.2.25 Copyrights
6.2.26 Trade Secrets
7 Human Resource Assessment In Poland
7.1 Executive Summary
7.2 Human Resources in Poland
7.2.1 Unionization in Poland
7.2.2 The Independent Self-Governing Trade Union (NSZZ)
7.2.3 All-Poland Trade Union Alliance (OPZZ)
7.2.4 Collective Bargaining in Poland
7.2.5 Workweek and Minimum Wages in Poland
7.2.6 Forced Labor in Poland
7.2.7 Working Ages and Child Labor in Poland
8 Political Risk Assessment In Poland
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Poland
8.4 Political Issues in Poland
8.4.1 Politics and the Business Environment
8.4.2 The Political System and Orientation of Major Political Parties
8.4.3 Local Government
9 Legal Risk Assessment In Poland
9.1 Executive Summary
9.2 Legal Issues in Poland
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Poland
9.2.3 Excessive Punishment in Poland
10 Cultural And Demographic Risks In Poland
10.1 Executive Summary
10.2 Cultural Issues in Poland
10.2.1 Racial, Ethnic and Discrimination Issues in Poland
10.2.2 Women's Rights and Gender Issues in Poland
10.2.3 Religion in Poland
10.2.4 Fundamental Human Rights in Poland
11 Historical Background
11.1 Business Customs in Poland
11.1.1 Local Holidays Observed
11.2 Infrastructure for Conducting Business
|
|
