Executive Report on Strategies in Brazil: Industry Report

Executive Report on Strategies in Brazil

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25796

Description

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Brazil.

This report helps executives evaluate strategic investment and entry alternatives in Brazil. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Brazil. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Brazil can quickly understand where Brazil fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Brazil, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Brazil when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Brazil.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Brazil; 1.3 Latent Demand and Accessibility in Brazil
2 MACRO-ACCESSIBILITY IN BRAZIL: 2.2 Political Risks; 2.3 Marketing Strategies; 2.4 Import and Export Regulation Risks; 2.5 Investment Climate; 2.6 Trade and Project Financing; 2.7 Travel Risks; 2.8 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN BRAZIL: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO BRAZIL: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Brazil; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM BRAZIL: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Brazil; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

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