Executive Report on Strategies in Colombia: Industry Report

Executive Report on Strategies in Colombia

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25804

Description

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Colombia.

This report helps executives evaluate strategic investment and entry alternatives in Colombia. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Colombia. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Colombia can quickly understand where Colombia fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Colombia, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Colombia when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Colombia.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Colombia; 1.3 Latent Demand and Accessibility in Colombia
2 MACRO-ACCESSIBILITY IN COLOMBIA: 2.2 Economic Fundamentals and Dynamics; 2.3 Political Risks; 2.4 Marketing Strategies; 2.5 Import and Export Regulation Risks; 2.6 Investment Climate; 2.7 OPIC and Other Investment Insurance; 2.8 Trade and Project Financing; 2.9 Travel Risks; 2.10 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN COLOMBIA: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO COLOMBIA: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Colombia; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM COLOMBIA: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Colombia; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

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