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Executive Report on Strategies in Italy

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25827
Description
The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Italy.

This report helps executives evaluate strategic investment and entry alternatives in Italy. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Italy. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Italy can quickly understand where Italy fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Italy, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Italy when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Italy.
Table of Contents
1 INTRODUCTION & METHODOLOGY
1.1 What Does This Report Cover?
1.2 How to Strategically Evaluate Italy
1.3 Latent Demand and Accessibility in Italy
2 MACRO-ACCESSIBILITY IN ITALY
2.1 Fundamental Dynamics
2.2 Dynamics in Agriculture
2.3 Dynamic Markets
2.4 Government Intervention Risks
2.5 Infrastructure Development
2.6 Economic Relationship with the United States
2.7 The Political System
2.8 Marketing Strategies
2.9 Trade Barrier Risks
2.10 Investment Climate
2.11 Transparency of the Regulatory System
2.12 TRADE AND PROJECT FINANCING
2.13 Travel Issues
2.14 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN ITALY
3.1 Introduction & Methodology
3.2 Summary Rankings
3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO ITALY
4.1 Introduction & Methodology
4.2 Summary of Imports into Italy
4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM ITALY
5.1 Introduction & Methodology
5.2 Summary of Exports from Italy
5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
6.1 Disclaimers & Safe Harbor
6.2 ICON Group International, Inc. User Agreement Provisions
Ordering and More Information
Price and Delivery Options



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