Executive Report on Strategies in Mexico: Industry Report

Executive Report on Strategies in Mexico

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25833

Description

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Mexico.

This report helps executives evaluate strategic investment and entry alternatives in Mexico. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Mexico. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Mexico can quickly understand where Mexico fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Mexico, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Mexico when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Mexico.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Mexico; 1.3 Latent Demand and Accessibility in Mexico
2 MACRO-ACCESSIBILITY IN MEXICO: 2.1 Economic Fundamentals and Dynamics; 2.2 Political Risks; 2.3 Marketing Strategies; 2.4 Marketing Strategies; 2.5 Import and Export Regulation Risks; 2.6 Investment Climate; 2.7 Trade and Project Financing; 2.8 Travel Risks; 2.9 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN MEXICO: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO MEXICO: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Mexico; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM MEXICO: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Mexico; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

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