Executive Report on Strategies in Spain: Industry Report

Executive Report on Strategies in Spain

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25848

Description

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Spain.

This report helps executives evaluate strategic investment and entry alternatives in Spain. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Spain. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Spain can quickly understand where Spain fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Spain, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Spain when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Spain.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Spain; 1.3 Latent Demand and Accessibility in Spain
2 MACRO-ACCESSIBILITY IN SPAIN: 2.1 Economic Fundamentals and Dynamics; 2.2 Marketing Strategies; 2.3 Advertising and Trade Promotion; 2.4 Import and Export Regulation Risks; 2.5 Investment Climate; 2.6 Trade and Project Financing; 2.7 Travel Issues; 2.8 Economic and Trade Statistics; 2.9 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN SPAIN: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO SPAIN: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Spain; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM SPAIN: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Spain; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

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