Executive Report on Strategies in Thailand: Industry Report

Executive Report on Strategies in Thailand

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: June 2007
Product Code: R307-25853

Description

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Thailand.

This report helps executives evaluate strategic investment and entry alternatives in Thailand. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Thailand. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Thailand can quickly understand where Thailand fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Thailand, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Thailand when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Thailand.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Thailand; 1.3 Latent Demand and Accessibility in Thailand
2 MACRO-ACCESSIBILITY IN THAILAND: 2.1 Economic Fundamentals and Dynamics; 2.2 Political Risks; 2.3 Marketing Strategies; 2.4 Import and Export Regulation Risks; 2.5 Investment Climate; 2.6 Trade and Project Financing; 2.7 Travel Issues; 2.8 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN THAILAND: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO THAILAND: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Thailand; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM THAILAND: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Thailand; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

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