Books in Greece: A Strategic Reference, 2007: Industry Report

Books in Greece: A Strategic Reference, 2007

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: July 2007
Product Code: R307-26229

Description

INTRODUCTION & METHODOLOGY

What Does This Report Cover?

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to books in Greece.

As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including books, the methodology decomposes a country’s strategic potential along five key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy trade indicators, (4) proxy operating pro-forma financials, and (5) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides both a micro and a macro strategic profile of books in Greece. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Greece can quickly understand where Greece fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for books in Greece. Chapters 3 and 4 cover proxy trade indicators and proxy operating pro-forma financials. Chapter 5 covers macro-accessibility, which is a general evaluation of investment and business conditions in Greece.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Greece; 1.3 Latent Demand and Accessibility in Greece
2 BOOKS IN GREECE: 2.1 Latent Demand and Accessibility: Background; 2.2 Latent Demand: Market Composition; 2.3 Latent Demand: Market Data; 2.4 Latent Demand: Statistical Profile; 2.5 Latent Demand: Leading Segments; 2.6 Accessibility: Market Entry; 2.7 Accessibility: Trade Event; 2.8 Key Contacts
3 TRADE INDICATORS: PRINTED BOOKS, PAMPHLETS, MAPS, AND GLOBES EXCLUDING ADVERTISING MATERIAL: 3.1 Overview; 3.2 Greece and the World Market; 3.3 Imports in Greece: Printed Books, Pamphlets, Maps, and Globes Excluding Advertising Material; 3.4 Exports from Greece: Printed Books, Pamphlets, Maps, and Globes Excluding Advertising Material
4 FINANCIAL INDICATORS: BOOK PUBLISHING AND PRINTING: 4.1 Overview; 4.2 Financial Returns in Greece: Asset Structure Ratios; 4.3 Financial Returns in Greece: Liability Structure Ratios; 4.4 Financial Returns in Greece: Income Structure Ratios; 4.5 Financial Returns in Greece: Profitability Ratios; 4.6 Productivity in Greece: Asset-Labor Ratios; 4.7 Productivity in Greece: Liability-Labor Ratios; 4.8 Productivity in Greece: Income-Labor Ratios
5 MACRO-ACCESSIBILITY IN GREECE: 5.1 Executive Summary; 5.2 Political Risks; 5.3 Marketing Strategies; 5.4 Import and Export Regulation Risks; 5.5 Investment Climate; 5.6 Trade and Project Financing; 5.7 Travel Risks; 5.8 Key Contacts
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 Icon Group International, Inc. User Agreement Provisions

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