Advertising Services in Indonesia: A Strategic Reference, 2006: Industry Report

Advertising Services in Indonesia: A Strategic Reference, 2006

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: July 2007
Product Code: R307-26234

Description

INTRODUCTION & METHODOLOGY

What Does This Report Cover?

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to advertising services in Indonesia.

As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including advertising services, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides both a micro and a macro strategic profile of advertising services in Indonesia. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Indonesia can quickly understand where Indonesia fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for advertising services in Indonesia. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Indonesia. Macro-accessibility is a general evaluation of investment and business conditions in Indonesia.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Indonesia; 1.3 Latent Demand and Accessibility in Indonesia
2 ADVERTISING SERVICES IN INDONESIA: 2.1 Latent Demand and Accessibility: Background; 2.2 Latent Demand: Market Composition; 2.3 Market Issues and Obstacles; 2.4 Key Contact
3 FINANCIAL INDICATORS: ADVERTISING: 3.1 Overview; 3.2 Financial Returns in Indonesia: Asset Structure Ratios; 3.3 Financial Returns in Indonesia: Liability Structure Ratios; 3.4 Financial Returns in Indonesia: Income Structure Ratios; 3.5 Financial Returns in Indonesia: Profitability Ratios; 3.6 Productivity in Indonesia: Asset-Labor Ratios; 3.7 Productivity in Indonesia: Liability-Labor Ratios; 3.8 Productivity in Indonesia: Income-Labor Ratios
4 MACRO-ACCESSIBILITY IN INDONESIA: 4.1 Executive Summary; 4.2 Infrastructure Development; 4.3 Political Risks; 4.4 Marketing Products and Services; 4.5 Import and Export Regulation Risks; 4.6 Investment Climate; 4.7 Trade and Project Financing; 4.8 Business Travel; 4.9 Key Contacts
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 5.1 Disclaimers & Safe Harbor; 5.2 Icon Group International, Inc. User Agreement Provisions

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