Printing and Publishing in Italy: A Strategic Reference, 2006: Industry Report

Printing and Publishing in Italy: A Strategic Reference, 2006

Product Type: Market Research Report
Published by: Icon Group International, Inc.
Published: July 2007
Product Code: R307-26252

Description

INTRODUCTION & METHODOLOGY

What Does This Report Cover?

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to printing and publishing in Italy.

As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including printing and publishing, the methodology decomposes a country’s strategic potential along five key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy trade indicators, (4) proxy operating pro-forma financials, and (5) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides both a micro and a macro strategic profile of printing and publishing in Italy. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Italy can quickly understand where Italy fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for printing and publishing in Italy. Chapters 3 and 4 cover proxy trade indicators and proxy operating pro-forma financials. Chapter 5 covers macro-accessibility, which is a general evaluation of investment and business conditions in Italy.

Table of Contents

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Italy; 1.3 Latent Demand and Accessibility in Italy
2 PRINTING AND PUBLISHING IN ITALY: 2.1 Latent Demand and Accessibility: Background; 2.2 Latent Demand: Market Composition; 2.3 Latent Demand: Dynamics; 2.4 Import Market; 2.5 Accessibility: The Structure of Competition; 2.6 Accessibility: Key Factors; 2.7 Accessibility: Market Entry; 2.8 Latent Demand: Target Buyers; 2.9 Key Contacts
3 TRADE INDICATORS: PRINTED BOOKS, PAMPHLETS, MAPS, AND GLOBES EXCLUDING ADVERTISING MATERIAL: 3.1 Overview; 3.2 Italy and the World Market; 3.3 Imports in Italy: Printed Books, Pamphlets, Maps, and Globes Excluding Advertising Material; 3.4 Exports from Italy: Printed Books, Pamphlets, Maps, and Globes Excluding Advertising Material
4 FINANCIAL INDICATORS: PRINTING, PUBLISHING AND ALLIED INDUSTRIES: 4.1 Overview; 4.2 Financial Returns in Italy: Asset Structure Ratios; 4.3 Financial Returns in Italy: Liability Structure Ratios; 4.4 Financial Returns in Italy: Income Structure Ratios; 4.5 Financial Returns in Italy: Profitability Ratios; 4.6 Productivity in Italy: Asset-Labor Ratios; 4.7 Productivity in Italy: Liability-Labor Ratios; 4.8 Productivity in Italy: Income-Labor Ratios
5 MACRO-ACCESSIBILITY IN ITALY: 5.1 Executive Summary; 5.2 Fundamental Dynamics; 5.3 Dynamics in Agriculture; 5.4 Dynamic Markets; 5.5 Government Intervention Risks; 5.6 Infrastructure Development; 5.7 Economic Relationship with the United States; 5.8 The Political System; 5.9 Marketing Strategies; 5.10 Trade Barrier Risks; 5.11 Investment Climate; 5.12 Transparency of the Regulatory System; 5.13 TRADE AND PROJECT FINANCING; 5.14 Travel Issues; 5.15 Key Contacts
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 Icon Group International, Inc. User Agreement Provisions

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