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The 2005-2010 World Outlook for Media Buying ServicesProduct Type: Market Research ReportPublished by: Icon Group International, Inc. Published: April 2004 Product Code: R307-9145 Description This study covers the world outlook for media buying services across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.Table of Contents 1 INTRODUCTION1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 2 SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential 3 AFRICA 3.1 Executive Summary 3.2 Algeria 3.3 Angola 3.4 Benin 3.5 Botswana 3.6 Burkina Faso 3.7 Burundi 3.8 Cameroon 3.9 Cape Verde 3.10 Central African Republic 3.11 Chad 3.12 Comoros 3.13 Congo (formerly Zaire) 3.14 Ivory coast 3.15 Djibouti 3.16 Egypt 3.17 Equatorial Guinea 3.18 Ethiopia 3.19 Gabon 3.20 Ghana 3.21 Guinea 3.22 Guinea-Bissau 3.23 Kenya 3.24 Lesotho 3.25 Liberia 3.26 Libya 3.27 Madagascar 3.28 Malawi 3.29 Mali 3.30 Mauritania 3.31 Mauritius 3.32 Morocco 3.33 Mozambique 3.34 Namibia 3.35 Niger 3.36 Nigeria 3.37 Republic of Congo 3.38 Reunion 3.39 Rwanda 3.40 Sao Tome E Principe 3.41 Senegal 3.42 Sierra Leone 3.43 Somalia 3.44 South Africa 3.45 Sudan 3.46 Swaziland 3.47 Tanzania 3.48 The Gambia 3.49 Togo 3.50 Tunisia 3.51 Uganda 3.52 Western Sahara 3.53 Zambia 3.54 Zimbabwe 4 ASIA, OCEANA & THE AMERICAS 4.1 Executive Summary 4.2 American Samoa 4.3 Antigua and Barbuda 4.4 Argentina 4.5 Aruba 4.6 Australia 4.7 Bahamas 4.8 Bangladesh 4.9 Barbados 4.10 Belize 4.11 Bermuda 4.12 Bhutan 4.13 Bolivia 4.14 Brazil 4.15 Brunei 4.16 Burma 4.17 Cambodia 4.18 Canada 4.19 Cayman Islands 4.20 Chile 4.21 China 4.22 Colombia 4.23 Costa Rica 4.24 Cuba 4.25 Dominica 4.26 Dominican Republic 4.27 Ecuador 4.28 El Salvador 4.29 Falkland Islands 4.30 Fiji 4.31 French Guiana 4.32 French Polynesia 4.33 Greenland 4.34 Grenada 4.35 Guadeloupe 4.36 Guam 4.37 Guatemala 4.38 Guyana 4.39 Haiti 4.40 Honduras 4.41 Hong Kong 4.42 India 4.43 Indonesia 4.44 Jamaica 4.45 Japan 4.46 Kiribati 4.47 Laos 4.48 Macau 4.49 Malaysia 4.50 Maldives 4.51 Martinique 4.52 Mexico 4.53 Mongolia 4.54 Nauru 4.55 Nepal 4.56 Netherlands Antilles 4.57 New Caledonia 4.58 New Zealand 4.59 Nicaragua 4.60 North Korea 4.61 Northern Mariana Island 4.62 Panama 4.63 Papua New Guinea 4.64 Paraguay 4.65 Peru 4.66 Philippines 4.67 Puerto Rico 4.68 Seychelles 4.69 Singapore 4.70 Solomon Islands 4.71 South Korea 4.72 Sri Lanka 4.73 St. Kitts and Nevis 4.74 St. Lucia 4.75 St. Vincent and the Grenadines 4.76 Suriname 4.77 Taiwan 4.78 Thailand 4.79 Tonga 4.80 Trinidad and Tobago 4.81 Tuvalu 4.82 United States 4.83 Uruguay 4.84 Vanuatu 4.85 Venezuela 4.86 Vietnam 4.87 Virgin Islands, US 4.88 Western Samoa 5 EUROPE 5.1 Executive Summary 5.2 Albania 5.3 Andorra 5.4 Austria 5.5 Belarus 5.6 Belgium 5.7 Bosnia and Herzegovina 5.8 Bulgaria 5.9 Croatia 5.10 Cyprus 5.11 Denmark 5.12 Estonia 5.13 Finland 5.14 France 5.15 Georgia 5.16 Germany 5.17 Greece 5.18 Hungary 5.19 Iceland 5.20 Ireland 5.21 Italy 5.22 Kazakhstan 5.23 Latvia 5.24 Liechtenstein 5.25 Lithuania 5.26 Luxembourg 5.27 Malta 5.28 Moldova 5.29 Monaco 5.30 Netherlands 5.31 Norway 5.32 Poland 5.33 Portugal 5.34 Romania 5.35 Russia 5.36 San Marino 5.37 Slovakia 5.38 Slovenia 5.39 Spain 5.40 Sweden 5.41 Switzerland 5.42 Ukraine 5.43 United Kingdom 6 THE MIDDLE EAST 6.1 Executive Summary 6.2 Afghanistan 6.3 Armenia 6.4 Azerbaijan 6.5 Bahrain 6.6 Iran 6.7 Iraq 6.8 Israel 6.9 Jordan 6.10 Kuwait 6.11 Kyrgyzstan 6.12 Lebanon 6.13 Oman 6.14 Pakistan 6.15 Qatar 6.16 Saudi Arabia 6.17 Syrian Arab Republic 6.18 Tajikistan 6.19 Turkey 6.20 Turkmenistan 6.21 United Arab Emirates 6.22 Uzbekistan 6.23 Yemen 7 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 7.1 Disclaimers & Safe Harbor 7.2 ICON Group Ltd. User Agreement Provisions |
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