Newspapers: Industry Report

Newspapers

Product Type: Market Research Report
Published by: Key Note Publications Ltd
Published: January 2008
Product Code: R310-1532

Description

In 2006, the total UK market for national and regional newspapers combined, as measured by total net revenue, was worth £6.44bn, a decrease of 2.5% on 2005. Key Note estimates that, in 2007, the market will rise by 1%, to be worth £6.51bn.

In the UK, seven newspaper publishers own the national press. In contrast, there are 87 regional press publishers, although the top six publishers dominate the market. Four of the newspaper groups in the top ten regional press list are associated with the national press.

The newspaper industry has been struggling with declining circulation numbers and advertising revenues for several years, and has had to innovate in order to combat this. Newspaper companies can no longer depend on newsprint alone and are finding that they need to diversify in order to maintain a position in the evolving media market. Strategies for survival include the expansion of their business to other platforms of news delivery, including the Internet and mobile telephones.

The key trend in the national press is for the newspapers to be established as multimedia brands in an attempt to leverage their brand names and to retain business in the developing media environment. Other trends related directly to the paper products continue to be increasing cover charges, developing new supplements and sections, and offering giveaway promotions. These tactics have worked to boost sales for several years and continued to do so in 2006. In the regional press, trends include the acquisition and development of specialist websites and the publication of niche supplements.

Key Note's exclusive consumer research shows that the two most important factors that influence a consumer's decision to read a particular newspaper by content in 2007 are news coverage and accurate/thorough reporting. 28.4% of respondents agreed that they prefer to read a local or regional newspaper rather than a national newspaper, and 47.2% indicated that they are more likely to buy a quality newspaper now that they are available in the newer/compact format. The findings also revealed that price is not a significant influencing factor in the decision to purchase a newspaper — free access to newspapers in places such as libraries, cafés, hairdressers, etc. seems to have more of an influence on buying habits than price does, although 46.8% of respondents said they would buy a newspaper even if they could get free access to one.

Between 2007 and 2011, Key Note forecasts that the UK newspaper market, as measured by net revenue, will increase in value by 2%.

Table of Contents

Executive Summary
1. Market Definition: REPORT COVERAGE; MARKET SECTORS; MARKET TRENDS; ECONOMIC TRENDS; MARKET POSITION
2. Market Size: THE TOTAL MARKET; BY MARKET SECTOR
3. Industry Background: RECENT HISTORY; NUMBER OF COMPANIES; EMPLOYMENT; REGIONAL VARIATIONS IN THE MARKETPLACE; DISTRIBUTION; HOW ROBUST IS THE MARKET?; LEGISLATION; KEY TRADE ASSOCIATIONS
4. Competitor Analysis: THE MARKETPLACE; MARKET LEADERS; MARKETING ACTIVITY
5. Strengths, Weaknesses, Opportunities and Threats: STRENGTHS; WEAKNESSES; OPPORTUNITIES; THREATS
6. Buying Behaviour: INTRODUCTION; ATTITUDES TOWARDS NEWSPAPER CONTENT; ATTITUDES TOWARDS THE REACH AND FORMAT OF NEWSPAPERS; ATTITUDES TOWARDS THE PRICE OF NEWSPAPERS; ATTITUDES TOWARDS OFFERS AND FREEBIES AVAILABLE WITH NEWSPAPERS; ATTITUDES TOWARDS ONLINE NEWSPAPERS; ATTITUDES TOWARDS ACCESS TO NEWS VIA E-MAIL AND MOBILE TELEPHONE
7. Current Issues: NEW MEDIA PLATFORMS; DECLINING CIRCULATION; DECLINING ADVERTISING REVENUES; RESTRUCTURING OF THE REGIONAL PRESS; FREE NEWSPAPERS; LACK OF YOUNG NEWSPAPER READERS; SCOTTISH NEWSPAPERS
8. The Global Market: GLOBAL NEWSPAPER SALES; INTERNATIONAL COMPARISONS; THE EU
9. Forecasts: INTRODUCTION; FORECASTS 2007 TO 2011; MARKET GROWTH; FUTURE TRENDS
10. Company Profiles: Archant Ltd; Daily Mail And General trust PLC; Express Newspapers; Guardian Media Group Plc; Independent News & Media PLC; Johnston Press Plc; The Midland News Association Ltd; News Group Newspapers Ltd; Newsquest Media Group Ltd; Times Newspapers Ltd; trinity Mirror Plc
11. Further Sources: Associations; Publications; General Sources; Government Publications; Other Sources; Bisnode Sources

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