Product Type: Market Research Report
Published by: Key Note Publications Ltd
Published: September 2009
Product Code: R310-1730Description The UK market for kitchenware was worth an estimated £828m at retail
selling prices (rsp) in 2008. This is 4% higher than the figure for the previous
year and represents an 11.5% increase in value since 2004.
The kitchenware market, as defined in this Market Report, is divided into
four sectors: cookware; ovenware; utensils; and cleaning and storage.
Cookware remains the largest sector, but ovenware was the fastest-growing
sector between 2004 and 2008. There is some overlap between cookware and
ovenware, because certain types of cookware can also be used in the oven.
The market is being driven forward by the activity of, and interest in,
celebrity chefs, a revival in cooking ‘from scratch’ as a leisure activity
(particularly at weekends) and for health, a return to eating in as eating out
becomes more expensive, and the prevalence of single-person households.
At the same time, sales are being held back by continued demand for
convenience — especially during the working week, when ready meals
satisfy the time-poor cook but require little or no kitchenware to prepare.
The market has also been affected by the tough economic conditions: with
rising unemployment and falling consumer confidence, people are tending to
exercise caution when it comes to discretionary purchases.
Fashion has played an important role in pushing the kitchenware industry
forward, with many products becoming fashion items. Celebrity chefs have
encouraged this phenomenon, because they place great emphasis on the
aesthetics of food and how it is presented, as well as how it tastes. However,
kitchenware is an intensely competitive market and in recent years it has
experienced a huge influx of low-priced branded and own-label products.
Premium products can no longer rely on their aesthetics, because budget
cookware is now very design conscious. Instead, manufacturers of expensive
items must differentiate their products in terms of quality and longevity.
These trends will continue to shape the kitchenware market between 2009
and 2013. Key Note forecasts that the market will increase in value by just
8.8% over the period, to £919m at rsp. Cookware is forecast to remain the
largest market sector and is also expected to see the fastest growth.Table of Contents - Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Cookware
- Ovenware
- Utensils
- Cleaning and Storage
- MARKET TRENDS
- Licensing
- Household Size
- Table 1.1: Average Household Size in the UK (% of households, million and number), 1971, 2001, 2005 and 2008
- Eating Out
- Table 1.2: UK Household Expenditure on Eating Outside the Home (£m), 2004-2008
- Women in the Workforce
- Table 1.3: UK Female Employment Rate (%), 1971-2007
- Figure 1.1: UK Female Employment Rate (%), 1971-2007
- Weddings and Divorces
- Table 1.4: Number of Marriages and Divorces in the UK (000), 2000-2007
- Number of Students
- Table 1.5: Number of Students in Further and Higher Education in the UK by Type of Course and Sex (000), 1990/1991 and 2006/2007
- ECONOMIC TRENDS
- Population
- Table 1.6: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.7: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008
- Inflation
- Table 1.8: UK Rate of Inflation (%), 2004-2008
- Unemployment
- Table 1.9: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.10: UK Household Disposable Income per Capita (£), 2004-2008
- MARKET POSITION
- The UK
- Table 1.11: UK Household Expenditure on Glassware, Tableware and Household Utensils, and Total Expenditure on Furnishings and Household Goods, at Current Prices (£m at rsp and %), 2004-2008
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 2.1: The UK Kitchenware Market by Value at Current Prices (£m at rsp), 2004-2008
- Table 2.2: The UK Kitchenware Market by Sector by Value at Current Prices (£m at rsp), 2004-2008
- Figure 2.1: The UK Kitchenware Market by Sector by Value at Current Prices (%), 2008
- BY MARKET SECTOR
- Cookware
- Table 2.3: The UK Market for Cookware by Value at Current Prices (£m at rsp and %), 2004-2008
- Ovenware
- Table 2.4: The UK Market for Ovenware by Value at Current Prices (£m at rsp and %), 2004-2008
- Utensils
- Table 2.5: The UK Market for Utensils by Value at Current Prices (£m at rsp and %), 2004-2008
- Cleaning and Storage
- Table 2.6: The UK Market for Cleaning and Storage by Value at Current Prices (£m at rsp and %), 2004-2008
- 3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Manufacturers of Ceramic Household Articles and Cutlery
- Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises
- Engaged in the Manufacture of Ceramic Household Articles and Cutlery by Turnover Sizeband (£000), 2008
- Manufacturers of Brooms and Brushes
- Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises
- Engaged in the Manufacture of Brooms and Brushes by Turnover Sizeband (£000), 2008
- EMPLOYMENT
- Manufacturers of Ceramic Household Articles and Cutlery
- Table 3.3: Number of UK VAT- and/or PAYE-Based Enterprises
- Engaged in the Manufacture of Ceramic Household Articles and Cutlery by Employment Sizeband (number of employees), 2008
- Manufacturers of Brooms and Brushes
- Table 3.4: Number of UK VAT- and/or PAYE-Based Enterprises
- Engaged in the Manufacture of Brooms and Brushes by Employment Sizeband (number of employees), 2008
- REGIONAL VARIATIONS IN THE MARKETPLACE
- DISTRIBUTION
- Cookshops and Hardware Shops
- Department and Variety Stores
- Discount Stores
- Furniture and Home Interior Stores
- Grocery Multiples
- Home Shopping
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- British Hardware Federation
- British Home Enhancement Trade Association
- 4. Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS
- Addis Group Ltd
- Brabantia S&L (UK) Ltd
- Groupe SEB UK Ltd
- Lakeland Ltd
- Le Creuset UK Ltd
- Meyer Group Ltd
- Oneida International Ltd
- Richardson Sheffield
- Other Companies
- Aga Consumer Products Ltd
- Arthur Price & Co Ltd
- DKB Household UK Ltd
- Fiskars Brands UK Ltd
- Freudenberg Household Products LP
- JML Direct Ltd
- More Than Group Ltd
- OXO International
- The Stewart Company
- Taylor’s Eye Witness Ltd
- Tupperware United Kingdom & Ireland Ltd
- Typhoon Housewares Ltd
- OUTSIDE SUPPLIERS
- Raw Materials
- Steel
- Chemicals and Coatings
- Silicone
- Handles
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Table 4.1: Main Media Advertising Expenditure on Kitchenware by Sector (£000), Years Ending March 2008 and 2009
- Cookware
- Table 4.2: Main Media Advertising Expenditure on Cookware by Brand (£000), Years Ending March 2008 and 2009
- Kitchen Utensils
- Table 4.3: Main Media Advertising Expenditure on Kitchen Utensils by Brand (£000), Years Ending March 2008 and 2009
- Other Housewares
- Table 4.4: Main Media Advertising Expenditure on Other Housewares by Brand (£000), Years Ending March 2008 and 2009
- Methods of Advertising
- Newspapers and Magazines
- Endorsement by Celebrities
- Television and Other Media
- Online Advertising
- Point-of-Sale Advertising
- EXHIBITIONS
- UK Exhibitions
- Overseas Exhibitions
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- HOUSEHOLD EXPENDITURE
- By Gross Income Decile Group
- Table 6.1: Average UK Weekly Household Expenditure on Glassware, Tableware and Household Utensils by Gross Income Decile Group (£), 2007
- By Age
- Table 6.2: Average UK Weekly Household Expenditure on Glassware, Tableware and Household Utensils by Age of Head of Household (£), 2007
- 7. Current Issues
- CLOSURES, MERGERS AND ACQUISITIONS
- Dunnetts
- Groupe SEB
- AWARDS
- Industry Awards and Britain’s Best Retailer Awards
- Cookware and Bakeware
- Kitchenware
- Red Dot Design Award
- NEW PRODUCTS
- 8. The Global Market
- THE US MARKET
- THE PRINCIPAL GLOBAL COMPETITORS
- Groupe SEB
- Meyer Group Ltd
- Williams-Sonoma
- 9. Forecasts
- THE ECONOMY
- Population
- Table 9.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
- Gross Domestic Product
- Table 9.2: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013
- Unemployment
- Table 9.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
- FORECASTS 2009 TO 2013
- Table 9.5: The Forecast UK Kitchenware Market by Sector by Value at Current Prices (£m at rsp), 2009-2013
- MARKET GROWTH
- Figure 9.1: The UK Kitchenware Market by Value at Current Prices (£m at rsp), 2004-2013
- FUTURE TRENDS
- 10. Company Profiles
- Addis Group Ltd
- Amefa (UK) Ltd
- Brabantia S&L (UK) Ltd
- Groupe SEB UK Ltd
- Lakeland Ltd
- Le Creuset UK Ltd
- Meyer Group Ltd
- Oneida International Ltd
- 11. Further Sources
- Associations
- General Sources
- Government Sources
- Other Sources
- Key Note Sources
- Key Note Research
- The Key Note Range of Reports
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