Product Type: Market Research Report
Published by: Key Note Publications Ltd
Published: June 2002
Product Code: R310-878Description The success of national commercial radio stations has produced a sustained long-term growth in advertising revenues to the commercial radio market, and strong growth occurred between 1997 and 2000. During 2001, however, advertising expenditure in all media — including commercial radio — declined. Key Note estimates that, in 2002, the value of the commercial radio sector will remain static at 2001's figure. Key Note anticipates that growth in revenues will resume in 2003, at around 5% per annum, to give a market value of £666m in 2006 at constant 2002 prices.
Commercial radio's audience has not grown as fast as the number of stations, but revenue from advertising and other sources has soared. In part, this is because many of the new stations cater for specialist tastes; for example, XFM, one of London's newer stations, plays `alternative rock'. This has drawn in new advertisers keen to reach small but dedicated audiences. In spite of the segmentation of the audience, however, most of the new advertising revenue has come from mass-market brands, such as Coca-Cola and McDonald's. This report covers the industry, focusing primarily on the UK market.
Table of Contents Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
- Market Position
- Table 1: UK Expenditure On Display Advertising (£M), 2000
- Market Trends
- Advertising Rates And The World Advertising Market
- Table 2: ExAMples Of Media Advertising Rates (£), 1999 And 2001
- Digital Audio Broadcasting
- Concentration Of Ownership
2. Market Size
- The Total Market
- Revenue
- Table 3: UK Advertising And Sponsorship Revenues To Commercial Radio Broadcasters (£M), Year Ending December 1997-2001
- Listening
- Table 4: All Adults Listening To The Radio, Fourth Quarter 2000-2001 And Third Quarter 2001
3. Industry Background
- Recent History
- Industry Concentration
- Employment
- Regional Variations In The Marketplace
- How Robust Is The Market?
- Legislation
- Key Trade Associations
- Advertising Association
- Advertising Standards Authority
- The Broadcasting Standards Commission
- The Churches Advisory Council For Local Broadcasting
- Commercial Radio Companies Association
- Community Radio Association
- Digital Radio Development Bureau
- Hospital Broadcasting Association
- The Radio Academy
- The Radio Advertising Bureau
- The Radio Advertising Clearance Centre
- The Radio Authority
- Radio Communications Agency
- Radio Joint Audience Research Ltd
- Satellite Media Services
- Student Radio Association
4. Competitor Analysis
- The Marketplace
- Market Leaders
- Capital Radio Plc
- Company Structure And Developments
- Financial Results
- Chrysalis Group Plc
- Company Structure And Developments
- Financial Results
- Daily Mail & General TrUSt Plc
- Company Structure And Developments
- Financial Results
- Digital Radio Group
- Company Structure And Developments
- Financial Results
- Emap Plc
- Company Structure And Developments
- Financial Results
- Granada Media Plc
- Company Structure And Developments
- Financial Results
- Gwr Group Plc
- Company Structure And Developments
- Financial Results
- Jazz FM Plc
- Company Structure And Developments
- Financial Results
- Scottish Radio Holdings Plc
- Company Structure And Developments
- Financial Results
- The Unique Broadcasting Company Ltd
- Company Structure And Developments
- Financial Results
- Ulster TV
- Company Structure And Developments
- Financial Results
- Virgin Radio Ltd
- Company Structure And Developments
- Financial Results
- Outside Suppliers
- Independent Production Companies
- Imagination Technologies
- News Sources
- Satellite Media Services
- Syndicators
- Advertising And Promotion
- Table 5: Main Media Advertising Expenditure By Radio Operators (£000), Year Ending December 2001
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Consumer Trends
- Table 6: Number Of Adults Listening To The Radio (000 And %), 2001
- Table 7: Most Listened To Commercial Radio Stations In A Week (% Of Respondents), 2001
7. Current Issues
- The Future Of AM Radio Transmission
- New National Long-Wave Services
- Pilot Access Stations
- Digital Radio
- The Technology
- The Economics
- New Services And New Receivers
8. The Global Market
9. Forecasts
- The Total Market
- Future Trends
- The Future Of Digital Audio Broadcasting
- New Licences
- Forecasts 2002 To 2006
- Sponsorship Revenues to Commercial Radio Broadcasters at Constant Prices (£m), 2002-2006
10. Company Profiles
- Capital Radio Plc
- Emap Plc
- GWR Group Plc
- The Unique Broadcasting Company Ltd
- Virgin Radio Ltd
11. Further Sources
- Associations
- Publications
- Directories
- General Sources
- Bonnier Information Sources
- Government Publications
- Other Sources
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