Cable & Satellite TV: Market Report 2002

The increase in the take-up of multichannel television is the result of ongoing marketing efforts by British Sky Broadcasting (BSkyB), the development of broadband cable networks and the advent of digital terrestrial services. The cable operators alone have invested around £20bn in the construction of their networks. However, the growth in subscription television has created increasing fragmentation among audiences. Broadcasters in both the terrestrial and non-terrestrial sectors are under pressure to maintain audience share, and all the major players in the broadcasting market are anxious to open up new streams of revenue. The larger ITV companies have moved into non-terrestrial television, while BSkyB is developing the potential of pay-per-view and near-video-on-demand. This report covers the industry.

1. Market Definition

• Report Coverage
  
• Market Sectors
  
• Cable Television
  
• Satellite Television
  
• Market Trends
  
• Number Of Non-Terrestrial Broadcasting Licences
  
• Table 1: The Number Of Itc Commercial Television Licences In Existence By Type, 1993 And 2002
  
• Audience Fragmentation
  
• Table 2: Average Daily Television Viewing By Channel (Decimal Hours Per Person), 1994-2000
  
• Industry Consolidation
  
• Market Position
  
• Table 3: Total UK Television Revenue By Source (£M And %), 2000

2. Market Size

• The Total Market
  
• Table 4: Total Revenue Received By Cable And Satellite Broadcasters At Current Prices (£M And Index 1997=100), 1997-2001
  
• By Market Sector
  
• Penetration Of Cable Television
  
• Table 5: Penetration Of Cable Television In The UK (Number Of Homes And %), January 1986-2002
  
• Number Of Satellite-Television Subscribers
  
• Table 6: Number Of Satellite-Television Subscribers In The UK (000 Homes), 1993-2001

3. Industry Background

• Recent History
  
• A Changing Market
  
• Number Of Companies
  
• Table 7: Penetration Of Cable Television By Company (Number Of Homes And %), January 2002
  
• Employment
  
• Regional Variations In The Marketplace
  
• How Robust Is The Market?
  
• Industry Regulation
  
• Key Trade Associations
  
• Advertising Association
  
• Advertising Standards Authority
  
• British Film Institute
  
• Broadcast Advertising Clearance Centre
  
• Broadcasters' Audience Research Board Ltd
  
• Broadcasting Standards Commission
  
• Independent Television Commission
  
• Satellite And Cable Broadcasters Group

4. Competitor Analysis

• The Marketplace
  
• Market Leaders
  
• British Sky Broadcasting Group Plc
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• Carlton Communications Plc
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• Granada Media Plc
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• Isle Of Wight Cable And Telephone Company Ltd
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• ITV Digital Plc
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• NTL Group Ltd
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• Telewest Communications Plc
  
• Company Structure
  
• Current And Future Developments
  
• Financial Results
  
• Outside Suppliers
  
• Independent Production Companies
  
• Facilities Companies
  
• The Cable-Manufacturing Industry
  
• Advertising And Promotion
  
• Table 8: Main-Media Advertising Expenditure By Selected Cable And Satellite Broadcasters (£000), Year To March 2002

5. Strengths, Weaknesses, Opportunities And Threats

• Cable Television
  
• Strengths
  
• Weaknesses
  
• Opportunities
  
• Threats
  
• Satellite Television
  
• Strengths
  
• Weaknesses
  
• Opportunities
  
• Threats

6. Buying Behaviour

• Television Ownership
  
• Table 9: Ownership Of Television Equipment (% Of Households), 2001
  
• Pay-Television Services
  
• Household Penetration
  
• Table 10: Penetration Of Pay-Television Services (% Of Households), 2001
  
• Length Of Subscription
  
• Table 11: Length Of Subscription To Pay-Television Services (% Of Households), 2001
  
• Type Of Service
  
• Table 12: Penetration Of Pay-Television Services By Type Of Service (% Of Households), 2001
  
• Digital Television
  
• Table 13: Penetration Of Digital Television By Type Of Service (% Of TV Households), January 2002
  
• Viewing Hours
  
• Table 14: Hours Spent Watching Pay Television (% Of Adults), 2001
  
• Conclusion

7. Current Issues

• Ofcom (Office Of Communications)
  
• The Failure Of ITV Digital

8. The Global Market

• The Total Market
  
• Television Advertising
  
• Advertising Practices
  
• Advertising Revenue
  
• Global Media Conglomerates
  
• Table 15: The Global Media Conglomerates And Their Areas Of Operation, 2002

9. Forecasts

• Forecasts 2002 To 2006
  
• Table 16: Forecast Total Revenue Received By Cable And Satellite Broadcasters At Constant 2002 Prices (£M), 2002-2006
  
• Cable Television
  
• Satellite Television
  
• Future Trends

10. Company Profiles

• British Sky Broadcasting Group Plc
  
• Carlton Communications Plc
  
• Granada Media Plc
  
• Ntl Group Ltd
  
• Telewest Communications Plc

11. Further Sources

• Associations
  
• Periodicals
  
• Directories
  
• General Sources
  
• Bonnier Information Sources
  
• Government Publications
  
• Other Sources