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CRM Distribution strategies in Western EuropeProduct Type: Market Research ReportPublished by: Datamonitor Published: May 2001 Product Code: R313-0081 Description Datamonitor's new report ' CRM distribution strategies in Western Europe' will give you all the information you need to benefit from this exciting opportunity. The report analyses CRM software vendors' distribution strategies in Western Europe by segmenting their revenues into 4 distinct distribution channels: Pure direct, hybrid and partnership, Pure Indirect and ASP. The report will enable you to analyse the suitability of each channel by country, vertical market, application type, customer size and a number of other criteria. The ASP market is also covered in depth from the perspective of software vendors, technology partners, resellers, Sls and customers. Understand which channels will dominate the CRM market and who the ASP customers will beTable of Contents IntroductionMarket context Customer focus The future decoded Action points INTRODUCTION What is this report about? Who is the target reader? How to use this report MARKET CONTEXT Introduction Key findings Market size Market segments Drivers and trends Opportunities Unique features Conclusions CUSTOMER FOCUS Introduction Key findings Customer identification Customer requirements Branding and marketing Conclusions COMPETITOR DYNAMICS Introduction Key findings Competitor identification Competitive structure Conclusions THE FUTURE DECODED Introduction Key findings In 2005 the CRM market in Western Europe will be worth $7.6bn to vendors The CRM ASP market in Western Europe will grow at a CAGR of 164% between 2000 and 2005 The hybrid distribution channel will dominate the CRM space in 2005, at the expense of pure direct and indirect channels Operational CRM will continue to dominate the CRM space in 2005 Conclusions ACTION POINTS Introduction Key findings Direct sales are declining: vendors must cement relationships with SIs, consultancies, complementary software vendors and ASPs or risk being marginalized Vendors must embrace the ASP channel to fully exploit the rapidly growing SME market ASPs must embrace CRM applications in order to broaden their product offering End-users implementing CRM solutions must choose the correct channels if they wish to gain the full benefits of a solution Conclusions APPENDIX Definitions Research methodology References Future readings SPP writing team (c) Datamonitor 2000. All Rights Reserved. |
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