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CRM Distribution strategies in North America to 2005

Product Type: Market Research Report
Published by: Datamonitor
Published: May 2001
Product Code: R313-0082
Description
CRM distribution strategies in North America to 2005 describes CRM software vendors approach to direct and indirect sales channels, their relationships with resellers, system integrators (SIs) and other partners. The report also discusses the emergence of application service providers (ASPs) and their implications on the CRM market.
Table of Contents
Introduction

Market context

Customer focus

The future decoded

Action points

INTRODUCTION

1.1 What is this report about?

1.2 Who is the target reader?

1.3 How to use this report

MARKET CONTEXT

2.1 Introduction

2.2 Key findings

2.3 Market size

2.4 Drivers and trends

2.5 Opportunities

2.6 Unique features

2.7 Conclusions

CUSTOMER FOCUS

3.1 Introduction

3.2 Key findings

3.3 Customer identification

3.4 Customer requirements

3.5 Branding and marketing

3.6 Conclusions

COMPETITOR DYNAMICS

4.1 Introduction

4.2 Key findings

4.3 Competitor identification

4.4 Competitive structure

4.5 Conclusions

THE FUTURE DECODED

5.1 Introduction

5.2 Key findings

5.3 In 2005 the CRM market in North America will be worth $11.9bn to vendors

5.4 The CRM ASP market in North America will grow at a CAGR of 128% between 2000 and 2005

5.5 The hybrid distribution channels will dominate the CRM space in 2005

5.6 Operational CRM will continue to dominate the CRM space in 2005

5.7 Conclusions

ACTION POINTS

6.1 Introduction

6.2 Key findings

6.3 Direct sales are declining: vendors must cement relationships with SIs, consultancies, complementary software vendors and ASPs or risk being marginalized

6.4 Vendors must embrace the ASP channel to fully exploit the rapidly growing SME market

6.5 ASPs must embrace CRM applications in order to broaden their product offering

6.6 End-users implementing CRM solutions must choose the correct channels if they wish to gain the full benefits of a solution

6.7 Conclusions

APPENDIX

7.1 Definitions

7.2 Research methodology

7.3 References

7.4 Future readings

SPP writing team

(c) Datamonitor 2000. All Rights Reserved.
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