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The Future of Switching and Churn in the UK Residential Supply Market

Product Type: Market Research Report
Published by: Datamonitor
Published: August 2001
Product Code: R313-0384
Description
Datamonitor's new report ‘The Future of Switching and Churn in the UK Residential Supply Market’ will give you a key understanding of what is driving switching and churn, and the impact this has had. Not only will the report provide future scenarios, it will also assess the main trends driving these scenarios.

"The Future of Switching and Churn in the UK Residential Supply Market" provides insight into switching and churn on 3 key levels:

  • The strategic level: Benchmarking the key forces impacting upon levels of switching and churn
  • The historical level: Analyzing supplier customer retention and acquisition strategy against quarterly customer gains and losses.
  • The planning level: Benchmarking future levels of switching and churn against a number of future scenarios for market development.
    Table of Contents

    1.0 EXECUTIVE SUMMARY

    2.0 RESEARCH METHODOLOGY

    3.0 MARKET CONTEXT

      3.1 Introduction
        Switching drivers

        Price

        Savings

        Offerings

        Diversification

        Direct Sales

        Doorstep

        Telesales

        Internet

        Marketing

        Above the line

        Below the line
      3.3 Switching Drags
        Customer driven

        Customer loyalty

        Customer inertia

        Supplier driven
      3.4 Market Developments
        Merger and acquisition (M&A) activity

        New entrants
      3.5 Churn
        Switchbacks

        Non-Incumbent switching

        Habitual switching
      3.6 Conclusion

    4.0 SWITCHING AND CHURN TO DATE

      4.1 Introduction

      4.2 Switching in the Gas Market
        Stage One: The rate of switching

        Stage One: Critical peak

        Stage Two: Balance between switching and churn

        Stage Two: Balance between retention and acquisition
      4.3 Switching in the Electricity Market

        Stage One: Rate of switching

        Stage One: Critical peak

        Stage Two: Balance between switching and churn

        Stage Two: Balance between retention and acquisition

      4.4 Market Impact Upon Switching
        Stage Three: Regional variation

        Stage Three merger and acquisition
        (M&A) activity

        Stage Three: New entrants
        Supplier Impact upon switching

        Stage Three: Pricing strategies

        Stage Three: Direct sales strategies

        Stage Three: Marketing strategies

        Conclusion

    5.0 THE FUTURE DECODED

      5.1 Introduction

      5.2 Future Framework
        Analysis of future switching drivers

        Analysis of future switching drags

        Analysis of future market
        developments
      5.3 Gas Market
        Scenario low

        Supplier impact

        Market impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary

        Scenario medium

        Supplier impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary

        Scenario high

        Supplier impact

        Market impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary
      5.4 Electricity Market
        Scenario low

        Supplier impact

        Market impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary

        Scenario medium

        Supplier impact

        Market impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary

        Scenario high

        Supplier impact

        Market impact

        Switching and churn commentary

        Retention and acquisition commentary

        Summary

        Conclusion

    6.0 RECOMMENDATIONS

    7.0 ACTION POINTS

    8.0 APPENDIX

    		•
    Ordering and More Information
    Price and Delivery Options


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