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Innocent drinks case study: making use of alternative marketing strategiesProduct Type: Market Research ReportPublished by: Datamonitor Published: August 2004 Product Code: R313-11145 Description IntroductionThis report on innocent drinks forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Table of Contents Table of ContentsABOUT DATAMONITOR 2 WHAT IS THIS REPORT ABOUT? 3 LIST OF FIGURES 5 INTRODUCTION 6 Company background 6 CASE STUDY 7 Produces category leading drinks 7 Environmentally genuine 8 A brand built by innovation in distribution relationships 8 Sophisticated supply chain systems 9 Creative marketing 9 Press clipping analysis 2003: innocent drinks versus PJ 11 Development and training 12 Expansion plans 12 CONCLUSIONS 13 RESEARCH METHODOLOGY 14 RELATED RESEARCH 15 List of Tables Figure 1: Innocent drinks packaging examples 7 Figure 2: Customized innocent ice cream van covered in AstroTurf and daisies 10 Figure 3: Press clipping analysis 2003: innocent drinks versus PJ 11 |
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