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The European broadcast industry: Understanding your broadcast customer: A Datamonitor Technology Decision-maker Panel projectProduct Type: Market Research ReportPublished by: Datamonitor Published: October 2005 Product Code: R313-12043 Description Introduction100 senior IT and broadcast production executives at leading broadcasters and channel operators across Europe were interviewed. Datamonitor sought to understand what is driving expenditure and investment at European broadcasters. Scope 100 broadcasters and channel operators across Europe. Respondents were from: 26% Germany, 23% France, 22% UK,14% Spain, 12% Italy and 3% Belgium. In terms of company size: 17% generated revenues or received state budgets above $500m, 23% were $50-500m and 60% were below $50m Highlights Broadcasters are increasingly confident about their ability to invest in new (as well as existing) technology next year. Of those interviewed 92% of the IT/broadcast production executives expect their budgets to remain constant or increase for 2006 - the Spanish market is the most confident of those surveyed. Reasons to Purchase It provides marketing teams with critical insight into the "vendor selection process" at 100 broadcasters/channel operators. Understand what is driving your broadcast clients' investment and expenditure decisions over the next 12-24 months. Observe the differences by region and company size-band in all the questions to assist your sales force in targeting clients more efficiently. Table of Contents |
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