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Australian loyalty scheme case study: Reassessing loyalty schemes post interchange reformsProduct Type: Market Research ReportPublished by: Datamonitor Published: November 2005 Product Code: R313-13222 Description This report on Australian loyalty schemes forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.Table of Contents TABLE OF CONTENTSABOUT DATAMONITOR 2 WHAT IS THIS REPORT ABOUT? 3 INTRODUCTION 6 CASE STUDY 7 National Australia Bank's Gold Card 7 Coles Myer Source MasterCard 8 The Coles Myer Source MasterCard offers card holders larger savings at the petrol pump 8 The Coles Myer Source MasterCard will become a more widely held card during the second half of 2005 9 Virgin Mates Rate Scheme 9 CONCLUSIONS 10 RESEARCH METHODOLOGY 11 RELATED RESEARCH 12 LIST OF FIGURES Figure 1: National Australia Bank's Gold Card 8 Figure 1: Coles Myer Source MasterCard 9 Figure 3: Virgin Credit Card 10 |
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