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Manoeuvrability within the US SMB Contact Center spaceProduct Type: Market Research ReportPublished by: Datamonitor Published: January 2006 Product Code: R313-14214 Description IntroductionA bird's-eye view of the US market illustrates that it is the highest spending country in the world for contact center technologies, yet this spending pattern is disjointed as the number of contact centers is declining. Scope The low end is both a growing and revenue-captivating opportunity. Inspirational Service Provider propositions are key for aspirational revenue growth. Technological improvements augment the increase in small contact centers. Highlights High saturation levels of contact center technology and limited discretionary budgets mean opportunities for technology vendors lie primarily in upgrades and in improving functionality. Behind the façade of declining contact centers and growing technology spend is a different story. The US small contact center technology spend will increase; why? Reasons to Purchase Understand the main challenges and drivers to small contact center growth. Understand how inspirational propositions are needed to improve vendors revenues. Understand how technological improvements can aid in the provisioning of contact center solutions. Table of Contents TABLE OF CONTENTSINTRODUCTION 6 THE LOW END PRESENTS BOTH A GROWING AND REVENUE-CAPTIVATING OPPORTUNITY 6 IT Adoption 7 Physical resource limitations leads to technology adoption 8 Technologies currently used 8 Price sensitive yet value for money 11 INSPIRATIONAL SERVICE PROVIDER PROPOSITIONS ARE KEY FOR ASPIRATIONAL REVENUE GROWTH 12 Start small think big doesn’t mean growing pains 12 All-in-one paves the way 13 Focused Channel partnerships for success 14 Hosted Solutions 14 TECHNOLOGICAL IMPROVEMENTS AUGMENT THE INCREASE IN SMALL CONTACT CENTERS 16 Does the growth of IP spell the demise of TDM? 16 The expediency of open source software has clear cost benefits for SMBs 17 APPENDIX 19 Definitions 19 Research methodology 19 Future readings 19 SPP writing team 20 LIST OF TABLES Table 1: Overall Technology and Contact Center development in the US 6 Table 2: US small contact center technology spend 9 Table 3: Contact Centers by size-band (US) 12 Table 4: Benefits of managed services 15 LIST OF FIGURES Figure 1: Overall Technology and Contact Center development in the US 7 Figure 2: US small contact center technology spend 9 Figure 3: Total US APs by IP and TDM (000s) 16 |
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