Speech Analytics: Go-to-Market Strategies (Strategy Focus)

Patterns for the use of speech analytics have not yet solidified within organizations, and there is opportunity for alert vendors to influence user behavior. Speech analytics solutions are beginning to differentiate in this early stage, as vendors become interested in partnering with other types of business functionality.

• Outlines key inhibitors for purchasing speech analytics and methods for vendors to directly address them.
• Examines potential patterns of use within organisations who are purchasing speech analytics, and outlines promising avenues for partnership.

Vendors should directly address the factors inhibiting pragmatist managers' investment.

Vendors should bear in mind how their solution will be used within an organization, and strategise accordingly.

Vendors should select complementary types of functionality with which to partner in order to access larger markets

• Details critical issues in potential clients' understanding of speech analytics, and provides solutions
• Delivers practical insights into enterprise requirements
• Identifies key areas for integration

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

ANALYSIS

Vendors should directly address the factors inhibiting pragmatist managers' investment

Vendors should bear in mind how their solution will be used within an organisation, and strategize accordingly

Vendors should carefully select complementary types of functionality with which to integrate in order to access larger markets

APPENDIX

Definitions

Further reading

Ask the analyst

List of Figures

Figure 1: Speech Analytics adoption curve