Business Trends: Education Technology - Understanding your Higher Education Customer (Customer Focus)

This Datamonitor study examines top business challenges, IT budget outlook, spending priorities and the adoption of business intelligence solutions among higher education institutions in North America and Western Europe. It is based on the results of Datamonitor's Business Trends primary research, conducted in Q2 of 2006 with a 150 institutions.

• In-depth interviews with 150 higher education institutions
• Geographic coverage includes Canada, France, Germany, Spain, Italy, the UK and the US
• The study focuses on the business challenges, IT budget outlook and the degree to which the market has adopted BI solutions
• Respondents included IT decision-makers such as CIOs and CTOs

Most higher education institutions have not yet fully recognized the value of a BI solution, making it a largely emergent solution area in the education market.

While basic access to data is the most popular BI functionality, institutions with larger IT budgets and those in North America are more likely to appreciate advanced functionality.

Quality of service and solution price are two of the most important characteristics institutions are looking for in a BI vendor.

• Validate your market messaging and positioning in the higher education market
• Compare higher education IT purchasing plans across geographies
• Identify what BI solution functionality and vendor characteristics institutions will find most appealing

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OVERVIEW

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Introduction

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Research and analysis highlights

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