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Mexico: A solution for the US Hispanic Market? (Market Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: April 2006
Product Code: R313-15664
Description
Introduction
The implications of using Mexico as a contact center location of choice for Spanish-speaking Americans.

Scope
  • Provides a clear indication of the threats US in Mexico face;
  • Sizes the outsourced contact center market by number of outsourced agent positions in Mexico from 2005 to 2010;
  • Provides strategic recommendations to outsourcers on how to capitalize on the Mexican marketplace.
Highlights
Mexico's domestic and offshore outsourced total agent positions will increase through 2010;

Overall growth in agent positions will slow through the end of the period analyzed;

The main challenges facing Mexican outsourcing include competition from lower-cost Latin American countries, rising overheads and regional saturation.

Reasons to Purchase
  • Learn about how Mexico's contact center outsourcing market will grow over the next five years;
  • Understand the challenges facing Mexico's contact center outsourcing market;
  • See what outsourcers using the Mexican marketplace can do to profit from this market over the long term.
Table of Contents
DATAMONITOR VIEW

CATALYST

SUMMARY

How Mexico's long-term growth is limited due to emerging competition

METHODOLOGY




ANALYSIS

Contact center outsourcing in Mexico is projected to grow through 2010

Why Mexico is a logical destination of choice for US customer service


Growth of the US Hispanic market

US Hispanic economic advancement

US Hispanic country of origin is predominantly Mexico

Lower business costs than in the US


Labor arbitrage favors Mexican agents

Property costs in Mexico fall below those of the US


Minimal exchange rate risk strengthens Mexico's competitive positioning

Mexico's proximity is an advantage relative to other Latin American countries


Mexico's long-term growth is limited due to emerging competition


Growth in regional competition

Mexico's comparatively higher costs


Labor

Real Estate


Mexico is becoming a saturated market for contact center outsourcing




ACTIONS

Step one: migrate to high-end US Hispanic customer care over the long term

Step two: examine the possibility of providing domestic outsourcing services in Mexico

Step three: work to keep costs down in Mexican operations




APPENDIX

Further reading

Ask the analyst




List of Tables

Table 1: Mexican outsourced APs, 2005 -2010

Table 2: Travel time from New York City to various Latin American cities




List of Figures

Figure 1: Mexican outsourced APs, 2005 - 2010

Figure 2: US Hispanic population relative to total population, 2000 & 2004

Figure 3: US Hispanic household income, 1992 - 2004

Figure 4: US Hispanic ancestry

Figure 5: Outsourced agent pricing, 2005

Figure 6: Commercial real estate rents - Selected North American cities, 2005

Figure 7: Mexican peso versus USD, 2004 - 2006

Figure 8: Latin American comparative urban commercial real estate

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