Pet Health Care in Italy to 2010

This databook is a detailed information resource covering all the key data points on Pet Health Care in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

• Contains information on 5 categories: External parasite treatments, Grooming products, Pet supplements, Worming treatments, Other pet healthcare.
• Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
• Includes company and brand share data by category, as well as distribution channel data.
• Contains market value segmentation by demographic and socioeconomic group.

The market for Pet Health Care in Italy increased between 2000-2005, growing at an average annual rate of 3.8%.

The leading company in the market in 2005 was Merial. The second-largest player was Pfizer Inc with Bayer AG in third place.

• Discover the major quantitative trends affecting the Pet Health Care markets.
• Understand consumers' consumption and expenditure patterns.
• Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION

What is this report about?

How to use this report

Definitions

CHAPTER 2 ITALY PET HEALTH CARE

2.1 Value

2.2 Volume

2.3 Market Share

2.4 Distribution

2.5 Expenditure & consumption per head

CHAPTER 3 ITALY EXTERNAL PARASITE TREATMENTS

3.1 Value

3.2 Volume

3.3 Expenditure & consumption per head

CHAPTER 4 ITALY GROOMING PRODUCTS

4.1 Value

4.2 Volume

4.3 Expenditure & consumption per head

CHAPTER 5 ITALY PET SUPPLEMENTS

5.1 Value

5.2 Volume

5.3 Expenditure & consumption per head

CHAPTER 6 ITALY WORMING TREATMENTS

6.1 Value

6.2 Volume

6.3 Expenditure & consumption per head

CHAPTER 7 ITALY OTHER PET HEALTH CARE

7.1 Value

7.2 Volume

7.3 Expenditure & consumption per head

CHAPTER 8 ITALY SOCIOECONOMIC PROFILE

8.1 Country Overview

8.2 Key Facts

8.3 Political Overview

8.4 Italy Economic Overview

CHAPTER 9 ITALY MACROECONOMIC PROFILE

9.1 Macroeconomic Indicators

CHAPTER 10 RESEARCH METHODOLOGY

10.1 Methodology overview

10.2 Secondary research

10.3 Market modelling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

10.4 Primary research

10.5 Data finalisation

10.6 Ongoing research

CHAPTER 11 APPENDIX

11.1 Future readings

11.2 Research team

11.3 How to contact experts in your industry

List of Tables

Table 1: Pet Health Care category definitions

Table 2: Pet Health Care distribution channels

Table 3: Italy Pet Health Care value, 2000-2005 (€ m, nominal prices)

Table 4: Italy Pet Health Care value forecast, 2005-2010 (€ m, nominal prices)

Table 5: Italy Pet Health Care value, 2000-2005 (€ m, 2005 prices)

Table 6: Italy Pet Health Care value forecast, 2005-2010 (€ m, 2005 prices)

Table 7: Italy Pet Health Care value, 2000-2005 (US$ m nominal prices)

Table 8: Italy Pet Health Care value forecast, 2005-2010 (US$ m nominal prices)

Table 9: Italy Pet Health Care volume, 2000-2005 (Units m)

Table 10: Italy Pet Health Care volume forecast, 2005-2010 (Units m)

Table 11: Italy Pet Health Care brand share, by value, 2004-2005 (%)

Table 12: Italy Pet Health Care value, by brand, 2004-2005 (€ m nominal prices)

Table 13: Italy Pet Health Care company share, by value, 2004-2005 (%)

Table 14: Italy Pet Health Care value, by company, 2004-2005 (€ m nominal prices)

Table 15: Italy Pet Health Care off-trade distribution channels, by value, 2004-2005 (%)

Table 16: Italy Pet Health Care off-trade value, by distribution channel, 2004-2005 (€ m nominal prices)

Table 17: Italy Pet Health Care expenditure per head, 2000-2005 (€, nominal prices)

Table 18: Italy Pet Health Care forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 19: Italy Pet Health Care expenditure per head, 2000-2005 (US$ nominal prices)

Table 20: Italy Pet Health Care forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 21: Italy Pet Health Care consumption per head, 2000-2005 (Units)

Table 22: Italy Pet Health Care forecast consumption per head, 2005-2010 (Units)

Table 23: Italy External Parasite Treatments value, 2000-2005 (€ m, nominal prices)

Table 24: Italy External Parasite Treatments value forecast, 2005-2010 (€ m, nominal prices)

Table 25: Italy External Parasite Treatments value, 2000-2005 (€ m, 2005 prices)

Table 26: Italy External Parasite Treatments value forecast, 2005-2010 (€ m, 2005 prices)

Table 27: Italy External Parasite Treatments value, 2000-2005 (US$ m nominal prices)

Table 28: Italy External Parasite Treatments value forecast, 2005-2010 (US$ m nominal prices)

Table 29: Italy External Parasite Treatments volume, 2000-2005 (Units m)

Table 30: Italy External Parasite Treatments volume forecast, 2005-2010 (Units m)

Table 31: Italy External Parasite Treatments expenditure per head, 2000-2005 (€, nominal prices)

Table 32: Italy External Parasite Treatments forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 33: Italy External Parasite Treatments expenditure per head, 2000-2005 (US$ nominal prices)

Table 34: Italy External Parasite Treatments forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 35: Italy External Parasite Treatments consumption per head, 2000-2005 (Units)

Table 36: Italy External Parasite Treatments forecast consumption per head, 2005-2010 (Units)

Table 37: Italy Grooming Products value, 2000-2005 (€ m, nominal prices)

Table 38: Italy Grooming Products value forecast, 2005-2010 (€ m, nominal prices)

Table 39: Italy Grooming Products value, 2000-2005 (€ m, 2005 prices)

Table 40: Italy Grooming Products value forecast, 2005-2010 (€ m, 2005 prices)

Table 41: Italy Grooming Products value, 2000-2005 (US$ m nominal prices)

Table 42: Italy Grooming Products value forecast, 2005-2010 (US$ m nominal prices)

Table 43: Italy Grooming Products volume, 2000-2005 (Units m)

Table 44: Italy Grooming Products volume forecast, 2005-2010 (Units m)

Table 45: Italy Grooming Products expenditure per head, 2000-2005 (€, nominal prices)

Table 46: Italy Grooming Products forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 47: Italy Grooming Products expenditure per head, 2000-2005 (US$ nominal prices)

Table 48: Italy Grooming Products forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 49: Italy Grooming Products consumption per head, 2000-2005 (Units)

Table 50: Italy Grooming Products forecast consumption per head, 2005-2010 (Units)

Table 51: Italy Pet Supplements value, 2000-2005 (€ m, nominal prices)

Table 52: Italy Pet Supplements value forecast, 2005-2010 (€ m, nominal prices)

Table 53: Italy Pet Supplements value, 2000-2005 (€ m, 2005 prices)

Table 54: Italy Pet Supplements value forecast, 2005-2010 (€ m, 2005 prices)

Table 55: Italy Pet Supplements value, 2000-2005 (US$ m nominal prices)

Table 56: Italy Pet Supplements value forecast, 2005-2010 (US$ m nominal prices)

Table 57: Italy Pet Supplements volume, 2000-2005 (Units m)

Table 58: Italy Pet Supplements volume forecast, 2005-2010 (Units m)

Table 59: Italy Pet Supplements expenditure per head, 2000-2005 (€, nominal prices)

Table 60: Italy Pet Supplements forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 61: Italy Pet Supplements expenditure per head, 2000-2005 (US$ nominal prices)

Table 62: Italy Pet Supplements forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 63: Italy Pet Supplements consumption per head, 2000-2005 (Units)

Table 64: Italy Pet Supplements forecast consumption per head, 2005-2010 (Units)

Table 65: Italy Worming Treatments value, 2000-2005 (€ m, nominal prices)

Table 66: Italy Worming Treatments value forecast, 2005-2010 (€ m, nominal prices)

Table 67: Italy Worming Treatments value, 2000-2005 (€ m, 2005 prices)

Table 68: Italy Worming Treatments value forecast, 2005-2010 (€ m, 2005 prices)

Table 69: Italy Worming Treatments value, 2000-2005 (US$ m nominal prices)

Table 70: Italy Worming Treatments value forecast, 2005-2010 (US$ m nominal prices)

Table 71: Italy Worming Treatments volume, 2000-2005 (Units m)

Table 72: Italy Worming Treatments volume forecast, 2005-2010 (Units m)

Table 73: Italy Worming Treatments expenditure per head, 2000-2005 (€, nominal prices)

Table 74: Italy Worming Treatments forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 75: Italy Worming Treatments expenditure per head, 2000-2005 (US$ nominal prices)

Table 76: Italy Worming Treatments forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 77: Italy Worming Treatments consumption per head, 2000-2005 (Units)

Table 78: Italy Worming Treatments forecast consumption per head, 2005-2010 (Units)

Table 79: Italy Other Pet Health Care value, 2000-2005 (€ m, nominal prices)

Table 80: Italy Other Pet Health Care value forecast, 2005-2010 (€ m, nominal prices)

Table 81: Italy Other Pet Health Care value, 2000-2005 (€ m, 2005 prices)

Table 82: Italy Other Pet Health Care value forecast, 2005-2010 (€ m, 2005 prices)

Table 83: Italy Other Pet Health Care value, 2000-2005 (US$ m nominal prices)

Table 84: Italy Other Pet Health Care value forecast, 2005-2010 (US$ m nominal prices)

Table 85: Italy Other Pet Health Care volume, 2000-2005 (Units m)

Table 86: Italy Other Pet Health Care volume forecast, 2005-2010 (Units m)

Table 87: Italy Other Pet Health Care expenditure per head, 2000-2005 (€, nominal prices)

Table 88: Italy Other Pet Health Care forecast expenditure per head, 2005-2010 (€, nominal prices)

Table 89: Italy Other Pet Health Care expenditure per head, 2000-2005 (US$ nominal prices)

Table 90: Italy Other Pet Health Care forecast expenditure per head, 2005-2010 (US$ nominal prices)

Table 91: Italy Other Pet Health Careconsumption per head, 2000-2005 (Units)

Table 92: Italy Other Pet Health Careforecast consumption per head, 2005-2010 (Units)

Table 93: Italy Key Facts

Table 94: Italy population, by age group, 2000-2005 (millions)

Table 95: Italy population forecast, by age group, 2005-2010 (millions)

Table 96: Italy population, by gender, 2000-2005 (millions)

Table 97: Italy population forecast, by gender, 2005-2010 (millions)

Table 98: Italy real GDP, 2000-2005 (€ bn, 2005 prices)

Table 99: Italy real GDP forecast, 2005-2010 (€ bn, 2005 prices)

Table 100: Italy nominal GDP, 2000-2005 (€ bn, nominal prices)

Table 101: Italy nominal GDP forecast, 2005-2010 (€ bn, nominal prices)

Table 102: Italy real GDP, 2000-2005 (US$ bn, 2005 prices)

Table 103: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices)

Table 104: Italy consumer price index, 2000-2005 (2000=100)

Table 105: Italy consumer price index, 2005-2010 (2000=100)

Table 106: Italy exchange rate, 2000-2005

List of Figures

Figure 1: Italy Pet Health Care value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 2: Italy Pet Health Care category growth comparison, by value, 2000-2010

Figure 3: Italy Pet Health Care volume & volume forecast, 2000-2010 (Units m)

Figure 4: Italy Pet Health Care category growth comparison, by volume, 2000-2010

Figure 5: Italy External Parasite Treatments value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 6: Italy External Parasite Treatments segment growth comparison, by value, 2000-2010

Figure 7: Italy External Parasite Treatments volume & volume forecast, 2000-2010 (Units m)

Figure 8: Italy External Parasite Treatments category growth comparison, by volume, 2000-2010

Figure 9: Italy Grooming Products value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 10: Italy Grooming Products segment growth comparison, by value, 2000-2010

Figure 11: Italy Grooming Products volume & volume forecast, 2000-2010 (Units m)

Figure 12: Italy Grooming Products category growth comparison, by volume, 2000-2010

Figure 13: Italy Pet Supplements value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 14: Italy Pet Supplements segment growth comparison, by value, 2000-2010

Figure 15: Italy Pet Supplements volume & volume forecast, 2000-2010 (Units m)

Figure 16: Italy Pet Supplements category growth comparison, by volume, 2000-2010

Figure 17: Italy Worming Treatments value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 18: Italy Worming Treatments segment growth comparison, by value, 2000-2010

Figure 19: Italy Worming Treatments volume & volume forecast, 2000-2010 (Units m)

Figure 20: Italy Worming Treatments category growth comparison, by volume, 2000-2010

Figure 21: Italy Other Pet Health Care value & value forecast, 2000-2010 (€ m, nominal prices)

Figure 22: Italy Other Pet Health Care segment growth comparison, by value, 2000-2010

Figure 23: Italy Other Pet Health Care volume & volume forecast, 2000-2010 (Units m)

Figure 24: Italy Other Pet Health Care category growth comparison, by volume, 2000-2010

Figure 25: Map of Italy

Figure 26: Annual data review process