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Consumer Credit in Germany 2006

Product Type: Market Research Report
Published by: Datamonitor
Published: August 2006
Product Code: R313-16786
Description
Introduction

Short report analyzing the consumer credit market in Germany. Covers market size, trend analysis, market forecasts, competitor market shares and key regulatory and competitor developments in the market.

Scope
  • Covers the consumer credit market (not including any loans secured on property)
  • Provides market sizing data in terms of gross advances and balances outstanding
  • Provides competitor market share for the top five players in terms of balances outstanding; a short profile of the top players is also provided
  • Provides competitor market share for the top five credit card lenders in terms of balances outstanding
Highlights

The German consumer credit market has seen slow growth in recent years. A number of factors have contributed to this including poor economic performance, persistent unemployment, low consumer confidence, a culture that is adverse to debt and promotes work, discipline and saving and poor credit card penetration.

The fall in new lending of consumer credit in 2005 was caused in part by the uncertain political situation that prevailed at the time this caused consumer confidence to fall even further. However, the political situation is now resolved and a recovery in the consumer credit market can now be expected.

As in many other European countries, personal loans are the leading consumer credit product. In Germany, consumers have a strong affinity to their branch particularly in areas that are more rural. This close relationship means that when Germans need finance for purchases a personal loan from their local branch is often the option they choose.

Reasons to Purchase
  • Learn how the German consumer credit market has developed over the last five years
  • Understand the recent developments in the market in terms of regulation, competition and product innovations
  • Find out Datamonitor's opinion on the future performance of the German consumer credit market over the next five years and its future prospects
Table of Contents
OVERVIEW
Market Size
Future Growth Indicators
Key market players


CHAPTER 1 INTRODUCTION
What is this report about?
Scope of the report
Structure of report


CHAPTER 2 MARKET CONTEXT
Country overview
Economy
GDP
Inflation
Distribution of income
Segmentation of liquid assets
Unemployment
Demographics
Market structure
Private commercial banks
Private commercial banks mainly concentrate on corporate banking rather than retail banking
Sparkassen Group (savings banks)
Volks- und Raiffeisenbanken (co-operative banks)
Market size
Total consumer credit
Gross advances
Balances outstanding
Consumer credit as a proportion of total retail lending
Consumer credit as a proportion of GDP
Consumer credit balances outstanding per capita
Consumer credit product statistics
Consumer credit gross advances by product
Consumer credit balances outstanding by product
Regulatory environment
Industry regulators
Bundesbank
BaFin
Industry associations
Zentraler Kreditausschuss - ZKA
Deutsche Sparkassen- und Giroverband - DSGV (German savings banks association)
Bundesverband Deutscher Banken - German Bankers' Association
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken - BVR
Bundesverband Öffentlicher Banken Deutschlands - VÖB
Hypothekenverband (VDH)
Verband der privaten Bausparkassen
Bankenfachverband
Ver.di
Credit bureaux
Regulatory issues in the market
European consumer credit directive
Private commercial banks are not allowed to acquire Sparkassen under current legislation.
Landesbanken lose state guarantees
A change to the way the maximum interest rate is calculated has caused confusion for German lenders

CHAPTER 3 COMPETITOR AND PRODUCT OVERVIEW
Consumer credit market shares by institute
Consumer credit market shares by competitor
The Sparkassen Group remains the largest lender in Germany
Profiles of the top five consumer credit providers
The Sparkassen Group
Citibank
Deutsche Bank
Dresdner Bank
Norisbank
Top five credit card lenders
Market share by balances outstanding
Competitor developments
Consolidation of the German retail banking market
Most recently, Commerzbank announced it is to take control of Eurohypo
Chancellor Schroeder has called for German banks to remain competitive through consolidation
New entrants to the German retail banking market
Non-traditional players are an important part of the German financial services market
Cetelem has strengthened its partnership with Dresdner Bank
Product analysis
Typical interest rates for personal loans
DKB offers competitive personal loan rates
Product innovations in the market
Germany's Bausparkassen are not following the Austrian lead
easyCredit personal loans are especially innovative
Distribution
Growth in Internet banking in Germany has been slow in 2005
Germans are still keen to use branches
Norisbank has set up personal loan 'shops'

CHAPTER 4 FORECASTING THE CONSUMER CREDIT MARKET IN GERMANY
Forecasting gross advances
Gross advances in the German consumer credit market will reach €96.6 billion in 2010
A number of factors will determine this growth
Future prospects
Strengths
Weakness
Opportunities
Threats

CHAPTER 5 APPENDIX
Supplementary data
Definitions
Forecasting methodology
Research methodology
Relevant readings
Datamonitor's custom research capabilities
Retail Banking Team contact details
How to contact experts in your industry


List of Tables
Table 1: Consumer credit gross advances and balances outstanding in Germany, 2001-2005
Table 2: GDP per capita for selected European countries, 2005
Table 3: Inflation in selected European countries, 2005
Table 4: GINI Coefficient for selected European countries
Table 5: Segmentation of liquid assets, 2004
Table 6: Consumer credit balances outstanding compared to GDP of selected European countries, 2005
Table 7: Consumer credit balances outstanding per capita of selected European countries, 2005
Table 8: A comparison of effective interest rates for a €5,000 unsecured personal loan taken out over a five year period in Germany, December 2005
Table 9: Interest rates for a €10,000 loan from DKB, December 2005
Table 10: Forecast of consumer credit gross advances in the German market, 2004-2010f
Table 11: GDP at current rates across major European countries , 2005
Table 12: Real GDP growth rates, 2001-2005
Table 13: GINI Coefficient for selected European countries
Table 14: Population numbers and demographic splits in Germany and other major European countries, 2005
Table 15: The percentage of people over the age of 20 in the major European countries, 2005
Table 16: Unemployment in Germany, 2005
Table 17: Consumer credit gross advances in Germany, 2001-2005
Table 18: Consumer credit balances outstanding in Germany, 2000-2005
Table 19: Consumer credit as a proportion of total retail lending in Germany, 2001-2005
Table 20: Market shares of consumer credit gross advances by product in Germany, 2004
Table 21: Market shares of consumer credit balances outstanding by product in Germany, 2004
Table 22: Market share of total consumer credit balances outstanding for the top five German consumer credit providers, 2004
Table 23: Market shares of credit card balances outstanding of the top five German credit card providers, 2004


List of Figures
Figure 1: Gross advances in the Germany consumer credit market will grow at a CAGR of 2.6 per cent to reach €96.6 billion in 2010, 2001e-2010f
Figure 2: The Sparkassen is the leading consumer credit provider in Germany, 2004
Figure 3: Key statistics for the German consumer credit market, 2005
Figure 4: Germany has the highest GDP in Europe, 2005
Figure 5: While the economic situation in Germany has now improved, GDP growth between 2001 and 2005 depicts the dire state of the German economy in recent years, 2001-2005
Figure 6: The German economy is dominated by the services sector, 2005
Figure 7: Unemployment in Germany has been on the rise, 2001-2005
Figure 8: Germany has the highest population among the major European countries, 2005
Figure 9: Germany has the fourth highest percentage of population over the age of 20 after Italy, Spain and Greece 2005
Figure 10: The three pillars of German banking, 2005
Figure 11: Banking groups in the three pillars, 2005
Figure 12: There was a fall in new lending in the German consumer credit market in 2005, 2001-2005e
Figure 13: There was a fall in consumer credit balances outstanding in 2005 in Germany, 2001-2005
Figure 14: Mortgages are the dominant retail lending product in Germany, 2001-2005e
Figure 15: Personal loans account for over half of consumer credit in terms of gross advances in Germany, 2004
Figure 16: Personal loans account for well over half of the total German consumer credit market on a measure of balances outstanding, 2004
Figure 17: Regulatory overview of Germany, 2005
Figure 18: Banks in Germany have the major share of the consumer credit market, 2004
Figure 19: The Sparkassen Group is the leading consumer credit provider in France, 2004
Figure 20: Barclaycard Deutschland is the leading credit card lender in Germany, 2004
Figure 21: Overview of the main mergers and acquisitions in Germany in recent years, 1998-2005
Figure 22: While the German consumer credit market is expected to return to growth in 2006, the market will continue to struggle, 2001-2010f
Figure 23 Datamonitor's core consulting capabilities 79
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