Product Type: Market Research Report
Published by: Datamonitor
Published: July 2006
Product Code: R313-16820Description Introduction
The changing nature of CME has caused the pharmaceutical industry to reassess its investment in CME. While more restrictive guidelines and increased oversight may persuade many companies to decrease their investments in CME, Datamonitor recommends that stakeholders seize this opportunity to invest in educational programs that produce positive results in physician behavior and patient health.
Scope- Insight into the factors that are driving rapid changes within the global CME market
- Discussion of comparative factors that distinguish physicians' behaviors based on whether they practice in the US, Western Europe or Japan
- Identification of physicians' preferences as regards recruitment to and participation in CME
- Analysis of key future directions specific to the CME markets in the US, Western Europe and Japan
Highlights
In part due to the demand for shorter, more targeted CME, the average amount of hours per CME activity has decreased since 1998 with two exceptions: regularly scheduled conferences and live Internet events.
The Standards for Commercial Support are not just important for what they mean for the CME market in the US, but also for what impact they will ultimately have in other major pharmaceutical markets. These standards will be cited as the foundation of similar guidelines established by accrediting associations in the European Union and beyond.
The challenge in the future will be to provide activities that are comprehensive, but not overly lengthy. This can be addressed through adaptive programs, which are unique to eCME and can respond in real-time to users' activities online.
Reasons to Purchase- Identify key market trends and opportunities based on physicians' needs and behaviors in seven key markets
- See how physicians practicing in different regions across the globe differ in their behaviors and attitudes towards CME
- Assess how significant a role eCME will play in future continuing medical education markets in the US, Western Europe and Japan
Please Note: This is delivered as a zip file.Table of Contents - ABOUT DATAMONITOR
- OVERVIEW
- This product has been designed for delivery in a slide pack format (ppt).
- Introduction
- Scope of this report
- Research and analysis highlights
- Key reasons to read this report
- List of Figures
- List of Tables
- Datamonitor View
- How to navigate this slide pack
- CME: Defined and Redefined
- CME Defined
- CME Redefined
- CME and the pharmaceutical industry
- Standards for Commercial Support
- The Future of Pharmaceutical Support
- Regional approaches to CME
- Driving change in the CME market
- Physician Insight: a comparative look at the eCME market in the US, Western EU and Japan
- Legal requirements motivate physicians to participate in CME
- Similar amounts of hours are spent on CME in the US and Western Europe
- eCME utilized less frequently, but growing in importance
- Physicians infrequently utilize eCME for purely informational purposes
- Time, awareness and accuracy prevent physicians from participating in eCME
- Physician Insight and the Shape of CME
- The Future Decoded
- The Challenge of Recruitment
- US: CME by Demand
- US: Physician Access to Technology
- US: Future Direction - eCME at the Point-of-Care
- Western Europe: CME by Demand
- Western Europe : Physician Access to Technology
- Western Europe: Future Direction - Adaptive Simulation
- Japan: CME by Demand
- Japan : Physician Access to Technology
- Japan: Future Direction - Video and Podcasts
- Appendix
- References
- Datamonitor eHealth Physician Insight Survey 2005
- Datamonitor eHealth Physician Insight Survey 2004
- Related Datamonitor eHealthInsight research, 2005 - 2006
- Datamonitor eHealthInsight coverage
- Analyst contacts
- LIST OF FIGURES
- Figure 1 - Number of CME activities presented by ACCME accredited providers, 1998 to 2004
- Figure 2 - Time constraints prevent me from participating in eCME courses
- Figure 3 - Change in the average number of hours per ACCME accredited course
- Figure 4 - When do you participate in CME programs?
- Figure 5 - Which of the following do you currently have access to?
- Figure 6 - Would you like to participate in eCME in the future?
- Figure 7 - Standards for Commercial Support - Title Sheet
- Figure 8 - Standards for Commercial Support - Standard 1: Independence
- Figure 9 - Standards for Commercial Support - Standard 3 - Appropriate Use of Commercial Support
- Figure 10 - Growth of the Largest Pharmaceutical Markets from 1998 to 2004
- Figure 11 - Income for all ACCME accredited providers
- Figure 12 - How many continuing medical education credit hours are you required to complete per year?
- Figure 13 - How many hours per month do you spend participating in all types of continuing medical education courses (including courses taken through traditional classroom and online or distance learning channels)?
- Figure 14 - How many hours per month do you spend participating in online continuing medical education (eCME) courses?
- Figure 15 - Beyond meeting the minimum hours or credits required in your locality, how many CME courses have you taken “not for credit” in the past year?
- Figure 16 - What are the main obstacles that prevent you from participating in eCME courses?
- Figure 17 - How would sponsorship by a pharmaceutical company affect your decision to use eCME programs?
- Figure 18 - How likely would you be to participate in the following types of continuing medical education course? (US)
- Figure 19 - During your working hours, through which offline or online mediums do you typically access CME? (US)
- Figure 20 - How likely would you be to participate in the following types of continuing medical education course? (Western Europe)
- Figure 21 - During your working hours, through which offline or online mediums do you typically access CME? (Western Europe)
- Figure 22 - How likely would you be to participate in the following types of continuing medical education course? (Japan)
- Figure 23 - During your working hours, through which offline or online mediums do you typically access CME? (Japan)
- LIST OF TABLES
- Table 1 - How likely would you be to respond to an invitation to participate in an eCME program issued from the following sources?
- Table 2 - How likely would you be to respond to an invitation to participate in an eCME program received through the following method?
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