Key Trends in Technology Adoption (Market Outlook)

Vendors will need to become more aware of the drivers that prompt customers to adopt specific technologies, and the needs they are fulfilling with them. In this brief, Datamonitor provides a detailed look into current and future technology adoption trends across verticals and core technology areas.

• Provides data on current & future investment in key technologies (enterprise applications, BI, security, mobility & voice/data convergence).
• Explores investments by vertical market in each technology area & examines the drivers behind these investments.
• looks into future trends in technology adoption & makes predictions based on extensive end-user data.

Although the levels of investment that financial markets institutions are making in enterprise applications are currently relatively modest, end-user data suggests a surge in new investment in this technology area 2008. This bout of growth will affect all enterprise applications, but CRM is increasingly being targeted for investment.

Insurance invests heavily in financial risk analysis, which is necessary for setting the right insurance premiums while remaining competitive and profitable at the same time. Insurance also has high levels of investment in enterprise performance analytics.

The early adoption of BI in media can be attributed primarily to media's investment in customer intelligence solutions. Reducing subscriber churn and gaining new customers are very important for success in media and customer intelligence allows these companies to learn how to increase subscriber loyalty and what services attract new customers.

• Gain insight into the most important trends affecting the adoption of key technologies in key vertical markets.
• Learn how to position yourself to make the most of growth opportunities in specific verticals & technologies.
• Access relevant, up-to-date end-user data that draws on the opinions of 400 IT decision-makers.

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

ANALYSIS

Enterprise applications will see heavy investment from certain verticals in 2007

SCM and ERP applications are behind high levels of enterprise apps investment in manufacturing and retail

The energy & utilities vertical will go through an investment cool-down period over the next 12-24 months

The financial markets verticals will substantially increase its investment in enterprise apps in 2007

The insurance and media verticals have been early adopters of business intelligence

Enterprise security penetration is high across verticals and new investments will continue

Significant disparities between verticals in current and future investment will affect mobility

Retail will represent the biggest and most sustainable market for mobile application vendors in 2007

Despite recent investments, much lower levels of investment in mobility are expected in healthcare

Media and financial markets will have the highest adoption of voice/data convergence

Media will be the earliest adopter of voice & data convergence technologies followed by financial markets

The manufacturing sector will have a surge in voice & data convergence investment in two years

APPENDIX

Definitions

Definition of topics covered in the Tech Trends service

Extended methodology

Further reading

Ask the analyst

List of Tables

Table 1: Do you currently have or use enterprise applications? Would you prioritise enterprise applications for investment in the next 6 months? 2 years?

Table 2: Do you currently have or use business intelligence? Would you prioritise it for investment in the next 6 months? 2 years?

Table 3: Do you currently have or use enterprise security solutions? Would you prioritise security for investment in the next 6 months? 2 years?

Table 4: Do you currently have or use enterprise security solutions? Would you prioritise security for investment in the next 6 months? 2 years?

Table 5: Do you currently have converged voice/data? Would you prioritise this area for investment in the next 6 months? 2 years?

List of Figures

Figure 1: Enterprise applications will see heavy investment from certain verticals in 2007

Figure 2: The insurance and media verticals have been early adopters of business intelligence

Figure 3: Enterprise security penetration is high across verticals and new investments will continue

Figure 4: Significant disparities between verticals in current and future investment will affect mobility

Figure 5: Media and financial markets have the highest levels of convergence investment in 2007