Product Type: Market Research Report
Published by: Datamonitor
Published: October 2006
Product Code: R313-16961Description Introduction
This report focuses on the onshore liquid wealth of Brazilian Mass Affluent and High Net Worth customers. It sizes, segments and forecasts the number of affluent individuals and the liquid assets they hold. It investigates the competitive landscape in terms of players and products and services and presents the results of Datamonitor's large scale survey of the main players.
Scope- Sizing and forecasting of mass affluent and high net worth individuals were generated from Datamonitor's proprietary Global Wealth Model.
- Assesses competitive developments among the region's main players.
- Key companies covered: Banco do Brasil, Badesco & Bank Itau.
- Geography: Brazil.
Highlights
Brazil's robust economy allowed it to emerge relatively unscathed from the market downturn of 2001/02. Since this minor setback, Brazil's wealthy population and share of onshore liquid assets have recovered at a swift pace, growing at a compound annual rate of 15.9% and 18.5% respectively over the 2000-2005 period
Although there were far fewer high net worth than mass affluent individuals in Brazil in 2005, the high net worth group held more than three quarters of Brazil's onshore liquid assets.
Levels of aggregate onshore liquid wealth in the Brazilian market are expected to grow at a rapid pace for the EUR1m+ asset bands over the next five years, with particularly strong compound annual growth with holdings in the EUR1.5-3m asset band of 10.2%, representing an increase from EUR15.4bn to EUR22.7bn.
Reasons to Purchase- Assess market attractiveness by reviewing size and growth forecasts up to 2009.
- Assess the threats and opportunities for wealth managers in the market.
- Learn strategies to enhance share of wallet from client base.
Table of Contents - EXECUTIVE SUMMARY
- INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
- Note on exchange rates
- MARKET CONTEXT
- Introduction
- Key findings
- Retail savings and investments
- Mutual funds are growing in popularity albeit from a small base
- Market size and segmentation
- Brazil is considered one of the four emerging BRIC economies
- 294,000 wealthy Brazilians held EUR116bn in onshore liquid assets in 2005, mostly in the hands of high net worths
- Brazil's wealthy population and levels of liquid wealth have been largely unaffected by the stockmarket downturn of 2001/02
- Mass affluent individuals make up 72% of Brazil's wealthy onshore population and 23% of that population's onshore liquid assets
- High net worths held 77% of Brazil's onshore liquid assets in 2005
- Regulatory environment
- Brazil has financial regulations in place that are specific to each institution
- Data
- COMPETITIVE DYNAMICS
- Introduction
- Key findings
- The Brazilian banking market
- Banco do Brasil is the country's largest financial institution
- Wealth Management in Brazil
- Brazil's offshore preferences
- Customer investment preferences
- THE FUTURE DECODED
- Introduction
- Key findings
- Market growth to 2009
- Excessive regulation and corruption must be tackled for wealth management services to develop
- Data
- APPENDIX
- Definitions
- Aggregate
- High net worth (HNW)
- Liquid assets
- Liquid asset bands
- Mass affluent
- Global Wealth Model Methodology
- The UK sub model
- European sub model
- Forecasting methodology
- Continuous refinement to the understanding of liquid wealth distribution
- Specific changes to data this year
- Datamonitor's wealth numbers compared with other wealth numbers
- Further Reading
- Global Wealth Management SPP
- Interactive Databases
- Market Reports
- Strategic Insight Reports
- Wealth Management Competitor Tracker
- Datamonitor Asia Pacific Wealth Management SPP
- SPP writing team
- List of Tables
- Table 1: Number of wealthy individuals, segmented by asset band, 2000-2005
- Table 2: Level of aggregate onshore liquid wealth (EURbn), segmented by asset band, 2000-2005
- Table 3: Levels of aggregate liquid wealth (EURbn), segmented by asset band, 2005-2009
- Table 4: Number of wealthy individuals, segmented by asset band, 2005-2009
- List of Figures
- Figure 1: Brazil's wealthy population and levels of onshore liquid assets have both grown at roughly the same rate over the last five years
- Figure 2: The number of individuals with EUR1m+ in assets has risen in line with liquid asset holdings over the last five years and is forecast to continue to do so into 2009
- Figure 3: Brazil's wealthy population and levels of onshore liquid assets have both grown at roughly the same rate over the last five years
- Figure 4: Mass affluent individuals make up 70% of Brazil's wealthy onshore population
- Figure 5: Although high net worths only accounted for 28% of Brazil's onshore wealthy population in 2005, they held more than three quarters of the total onshore liquid assets
- Figure 6: The number of individuals with EUR1m+ in onshore liquid assets has risen in line with liquid asset holdings over the last five years and is forecast to do so through to 2009
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