Cottonelle for Kids and Kandoo Case Studies: Marketing Empowerment Products for

Cottonelle for Kids and Kandoo Case Studies: Marketing Empowerment Products for Kids

Product Type: Market Research Report
Published by: Datamonitor
Published: October 2006
Product Code: R313-17536

Description

Introduction

This report on Cottonelle for Kids and Kandoo forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Table of Contents

DATAMONITOR VIEW: CATALYST; SUMMARY
ANALYSIS: Introduction; Cottonelle for Kids - undertaking life-stage marketing; Consumer research finds parental need to teach kids good bathroom habits; KC rejected Huggies name to target older age range; Kimberley Clark sets out to develop products for specific ages; Kandoo - targeting post-potty trained kids; Marketing kids' empowerment products; Kandoo range encompasses wipe range of bathroom products; P&G introduces Funny Berry variety in a marketing push to girls
APPENDIX: Case study series; Methodology; Secondary sources; Further reading; Ask the analyst
List of Figures: Figure 1: Cottonelle for Kids is designed to teach kids the right number of sheets to use per visit; Figure 2: Kandoo bathroom products are designed to encourage empowerment in kids

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