Taking the Lead in the North American Market (Strategy Focus): Industry Report

Taking the Lead in the North American Market (Strategy Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: December 2006
Product Code: R313-18915

Description

Introduction

Global spending on speech solutions is growing at a brisk rate. However, the adoption of speech solutions differs vastly among the North American, EMEA, APAC and CALA regions and countries. Therefore, vendors need to understand regional and country-specific trends, drivers and opportunities to help them expand into established and developing markets.

Scope

*Covers the North American speech market.
*Identifies broader economic trends affecting uptake of speech.
*Provides a breakdown of revenue in North America for hosting, services, applications, enabling software, and platforms.

Highlights

As individuals become increasingly mobile, working hours continue to expand beyond traditional limits, and call volumes increase, speech has an opportunity to thrive.

An accelerating shift away from face-to-face transactions, driven by web self-service.

Commodified basic platforms leading to increasingly diverse solutions and growth at the higher end of the value chain.

Reasons to Purchase

*Gain an understanding of large-scale economic trends influencing take-up in speech.
*Isolate patterns in spending on five different components of the voice business value chain.
*Understand the impact of changing work patterns on customer response to speech applications.

Table of Contents

DATAMONITOR VIEW 1

CATALYST 1

SUMMARY 1

METHODOLOGY 2

ANALYSIS 3

Americans are becoming increasingly mobile, and spending more time on the road 4

Both Canada and the US are experiencing an accelerating shift away from face-to-face transactions, supported by web self-service. 5

Firms want to cut costs while increasing personalized marketing 5

APPENDIX 7

Definitions 7

Contact centers 7

Dual tone multi-frequency (DTMF) 7

Interactive voice response (IVR) 7

Natural language understanding (NLU) 7

Open-standards 8

Extended methodology 8

Further reading 8

Ask the analyst 8

List of Tables

Table 1: North American spending on speech solutions, by component, 2005-2010 4

List of Figures

Figure 1: North American spending on speech solutions, by component, 2005-2010 3

Ordering and More Information

Price and Delivery Options

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