Product Type: Market Research Report
Published by: Datamonitor
Published: February 2007
Product Code: R313-20755Description Introduction
In this groundbreaking report, Datamonitor examines the UK marketing service provider market from three angles, end-user sentiment, market size analysis and vendor assessment. Designed to help end users understand their options better, and assist MSPs in their strategy, this report provides invaluable insights into an increasingly important market.
Scope
End user survey data from 100 marketing decision makers in the UK. Interviews and analysis of 15 leading UK MSPs. Market sizing and analysis of marketing services in the UK.
Highlights
UK MSPs are experiencing significant growth, but end users are not as loyal as they used to be. As end users become more savvy, MSPs must be aware of the changing attitudes of their customers. Growth, partly driven by new customers, in this market means that more end users are looking for assistance in their search for marketing services.
Reasons to Purchase
Understand what marketing decision makers think about MSPs in the UK, and how it's changing. Review Datamonitor's assessment of MSPs in the UK. Learn what trends are driving growth and adoption of marketing services.Table of Contents - DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- Marketers are loyal to their MSPs, but are becoming more demanding
- Enterprises outsource to an MSP in order to gain access to expertise
- MSPs need to be more pro-active in order to grow their businesses
- MSPs currently focus on data tools rather than execution applications, but there is clearly a demand for these from end-users
- Data services are currently the most popular with end users, but they are demanding higher value services
- MSPs need to focus on execution services in order to win new customers
- The market for MSP services in the UK is growing rapidly
- The mid-market will be the fastest growing part of the market
- New customer growth will drive market growth
- Something about the types of customers
- Action points for MSPs
- CUSTOMER FOCUS
- Understanding the MSP options
- Challenges faced by marketers
- Selecting the right approach
- Vendor profiles
- Which MSP is right for you?
- Acxiom
- Alchemetrics
- Blue Sheep
- Broadsystem
- Clarity Blue
- Dataforce
- Datalateral
- Euro RSCG
- Experian Marketing Solutions
- GB Group
- Identex
- Marketing Databasics (MDB)
- MDS Global Consulting
- Occam
- Response One
- APPENDIX
- Further reading
- Ask the analyst
- List of Figures
- Figure 1: Marketers are loyal to the MSPs
- Figure 2: Why do you outsource to an MSP?
- Figure 3: Relative satisfaction levels with various aspects of MSPs' offerings
- Figure 4: If you do outsource, which of the following services do you take from your MSP?
- Figure 5: If you don't currently outsource, which of the following services would you consider taking from an MSP?
- Figure 6: The market for hosted marketing databases 2005 & 2006
- Figure 7: Share of market by average annual database spend, 2006
- Figure 8: Market growth segmented by annual client database spend, 2005 - 2006
- Figure 9: If you do not currently outsource to an MSP, do you plan to do so in the next 12 to 24 months?
- Figure 10: What types of data do MSPs manage?
- Figure 11: MSP scores key
- Figure 12: MSP scores
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