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Advertising: Global Industry Guide

Product Type: Market Research Report
Published by: Datamonitor
Published: March 2007
Product Code: R313-20809
Description

Datamonitor's Advertising Global Industry Guide is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report
  • Contains an executive summary and data on value, volume and segmentation
  • Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
  • Covers Global, European, Asia-Pacific & 11 individual country markets
  • Includes a five-year forecast of the industry
Highlights

The global advertising market generated total revenues of $67 billion in 2006, this representing a compound annual growth rate (CAGR) of 4.5% for the five-year period spanning 2002-2006.

The advertising of services was the market's most lucrative segment in 2006, generating total revenues of $24.1 billion, equivalent to 36% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.8% for the five-year period 2006-2011 expected to drive the market to a value of $80.7 billion by the end of 2011.

Why you should buy this report:
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Definition

The advertising market consists of agencies providing advertising including display advertising services. The market value is defined as the revenue accrued by the agencies from provision of such services, but excludes revenues obtained by print, broadcast, and other media companies from the sale of advertising space. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.

Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.

The Americes comprises the US, Canada, Brazil and Mexico.

The global market is composed of Asia-Pacific, Europe and the Americas.
Table of Contents

CHAPTER 1 Introduction

1.1 What is this report about?

1.2 Who is the target reader?

1.3 How to use this report

1.4 Definitions



CHAPTER 2 Global Advertising

2.1 Market Overview

2.2 Market Value

2.3 Market Segmentation I

2.4 Market Segmentation II

2.5 Market Share

2.6 Competitive Landscape

2.7 Market Forecasts



CHAPTER 3 Advertising in Asia-Pacific

3.1 Market Overview

3.2 Market Value

3.3 Market Segmentation I

3.4 Market Segmentation II

3.5 Market Share

3.6 Competitive Landscape

3.7 Market Forecasts



CHAPTER 4 Advertising in Europe

4.1 Market Overview

4.2 Market Value

4.3 Market Segmentation I

4.4 Market Segmentation II

4.5 Market Share

4.6 Competitive Landscape

4.7 Market Forecasts

4.8 Macroeconomic Indicators



CHAPTER 5 Advertising in Belgium

5.1 Market Overview

5.2 Market Value

5.3 Market Segmentation I

5.4 Market Segmentation II

5.5 Market Share

5.6 Competitive Landscape

5.7 Market Forecasts

5.8 Macroeconomic Indicators



CHAPTER 6 Advertising in Canada

6.1 Market Overview

6.2 Market Value

6.3 Market Segmentation I

6.4 Market Segmentation II

6.5 Market Share

6.6 Competitive Landscape

6.7 Market Forecasts

6.8 Macroeconomic Indicators



CHAPTER 7 Advertising in China

7.1 Market Overview

7.2 Market Value

7.3 Market Segmentation I

7.4 Market Segmentation II

7.5 Market Share

7.6 Competitive Landscape

7.7 Market Forecasts

7.8 Macroeconomic Indicators



CHAPTER 8 Advertising in France

8.1 Market Overview

8.2 Market Value

8.3 Market Segmentation I

8.4 Market Segmentation II

8.5 Market Share

8.6 Competitive Landscape

8.7 Market Forecasts

8.8 Macroeconomic Indicators



CHAPTER 9 Advertising in Germany

9.1 Market Overview

9.2 Market Value

9.3 Market Segmentation I

9.4 Market Segmentation II

9.5 Market Share

9.6 Competitive Landscape

9.7 Market Forecasts

9.8 Macroeconomic Indicators



CHAPTER 10 Advertising in Italy

10.1 Market Overview

10.2 Market Value

10.3 Market Segmentation I

10.4 Market Segmentation II

10.5 Market Share

10.6 Competitive Landscape

10.7 Market Forecasts

10.8 Macroeconomic Indicators



CHAPTER 11 Advertising in Japan

11.1 Market Overview

11.2 Market Value

11.3 Market Segmentation I

11.4 Market Segmentation II

11.5 Market Share

11.6 Competitive Landscape

11.7 Market Forecasts

11.8 Macroeconomic Indicators



CHAPTER 12 Advertising in the Netherlands

12.1 Market Overview

12.2 Market Value

12.3 Market Segmentation I

12.4 Market Segmentation II

12.5 Market Share

12.6 Competitive Landscape

12.7 Market Forecasts

12.8 Macroeconomic Indicators



CHAPTER 13 Advertising in Spain

13.1 Market Overview

13.2 Market Value

13.3 Market Segmentation I

13.4 Market Segmentation II

13.5 Market Share

13.6 Competitive Landscape

13.7 Market Forecasts

13.8 Macroeconomic Indicators



CHAPTER 14 Advertising in the United Kingdom

14.1 Market Overview

14.2 Market Value

14.3 Market Segmentation I

14.4 Market Segmentation II

14.5 Market Share

14.6 Competitive Landscape

14.7 Market Forecasts

14.8 Macroeconomic Indicators



CHAPTER 15 Advertising in the United States

15.1 Market Overview

15.2 Market Value

15.3 Market Segmentation I

15.4 Market Segmentation II

15.5 Market Share

15.6 Competitive Landscape

15.7 Market Forecasts

15.8 Macroeconomic Indicators



CHAPTER 16 Company Profiles

16.1 Interpublic Group of Cos.

16.2 Omnicom Group Inc.

16.3 WPP Group plc



CHAPTER 17 Appendix

17.1 Data Research Methodology

17.2 Report writing team




List of Tables

Table 1: Global Advertising Market Value: $ billion, 2002-2006

Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2006

Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2006

Table 4: Global Advertising Market Share: % Share, by Value, 2006

Table 5: Global Advertising Market Value Forecast: $ billion, 2006-2011

Table 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006

Table 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006

Table 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006

Table 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006

Table 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011

Table 11: Europe Advertising Market Value: $ billion, 2002-2006

Table 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006

Table 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006

Table 14: Europe Advertising Market Share: % Share, by Value, 2006

Table 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011

Table 16: Europe Exchange Rate, 2002-2005

Table 17: Belgium Advertising Market Value: $ million, 2002-2006

Table 18: Belgium Advertising Market Segmentation I: % Share, by Value, 2006

Table 19: Belgium Advertising Market Segmentation II: % Share, by Value, 2006

Table 20: Belgium Advertising Market Share: % Share, by Value, 2006

Table 21: Belgium Advertising Market Value Forecast: $ million, 2006-2011

Table 22: Belgium Size of Population (million) , 2002-2006

Table 23: Belgium GDP (1995=100), 2002-2006

Table 24: Belgium Exchange Rate, 2002-2006

Table 25: Canada Advertising Market Value: $ million, 2002-2006

Table 26: Canada Advertising Market Segmentation I: % Share, by Value, 2006

Table 27: Canada Advertising Market Segmentation II: % Share, by Value, 2006

Table 28: Canada Advertising Market Share: % Share, by Value, 2006

Table 29: Canada Advertising Market Value Forecast: $ million, 2006-2011

Table 30: Canada Size of Population (million) , 2002-2006

Table 31: Canada GDP (1995=100), 2002-2006

Table 32: Canada Inflation, 2002-2006

Table 33: Canada Exchange Rate, 2002-2006

Table 34: China Advertising Market Value: $ billion, 2002-2006

Table 35: China Advertising Market Segmentation I: % Share, by Value, 2006

Table 36: China Advertising Market Segmentation II: % Share, by Value, 2006

Table 37: China Advertising Market Share: % Share, by Value, 2006

Table 38: China Advertising Market Value Forecast: $ billion, 2006-2011

Table 39: China Size of Population (million) , 2002-2006 78

Table 40: China GDP (1995=100), 2002-2006

Table 41: China Inflation, 2002-2006

Table 42: China Exchange Rate, 2002-2006

Table 43: France Advertising Market Value: $ million, 2002-2006

Table 44: France Advertising Market Segmentation I: % Share, by Value, 2006

Table 45: France Advertising Market Segmentation II: % Share, by Value, 2006

Table 46: France Advertising Market Share: % Share, by Value, 2006

Table 47: France Advertising Market Value Forecast: $ million, 2006-2011

Table 48: France Size of Population (million) , 2002-2006

Table 49: France GDP (1995=100), 2002-2006

Table 50: France Inflation, 2002-2006

Table 51: France Exchange Rate, 2002-2006

Table 52: Germany Advertising Market Value: $ million, 2002-2006

Table 53: Germany Advertising Market Segmentation I: % Share, by Value, 2006

Table 54: Germany Advertising Market Segmentation II: % Share, by Value, 2006

Table 55: Germany Advertising Market Share: % Share, by Value, 2006

Table 56: Germany Advertising Market Value Forecast: $ million, 2006-2011

Table 57: Germany Size of Population (million) , 2002-2006

Table 58: Germany GDP (1995=100), 2002-2006

Table 59: Germany Inflation, 2002-2006

Table 60: Germany Exchange Rate, 2002-2006

Table 61: Italy Advertising Market Value: $ million, 2002-2006

Table 62: Italy Advertising Market Segmentation I: % Share, by Value, 2006

Table 63: Italy Advertising Market Segmentation II: % Share, by Value, 2006

Table 64: Italy Advertising Market Share: % Share, by Value, 2006

Table 65: Italy Advertising Market Value Forecast: $ million, 2006-2011

Table 66: Italy Size of Population (million) , 2002-2006

Table 67: Italy GDP (1995=100), 2002-2006

Table 68: Italy Inflation, 2002-2006

Table 69: Italy Exchange Rate, 2002-2006

Table 70: Japan Advertising Market Value: $ billion, 2002-2006

Table 71: Japan Advertising Market Segmentation I: % Share, by Value, 2006

Table 72: Japan Advertising Market Segmentation II: % Share, by Value, 2006

Table 73: Japan Advertising Market Share: % Share, by Value, 2006

Table 74: Japan Advertising Market Value Forecast: $ billion, 2006-2011

Table 75: Japan Size of Population (million) , 2002-2006

Table 76: Japan GDP (1995=100), 2002-2006

Table 77: Japan Exchange Rate, 2002-2006

Table 78: Netherlands Advertising Market Value: $ million, 2002-2006

Table 79: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006

Table 80: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006

Table 81: Netherlands Advertising Market Share: % Share, by Value, 2006

Table 82: Netherlands Advertising Market Value Forecast: $ million, 2006-2011

Table 83: Netherlands Size of Population (million) , 2002-2006

Table 84: Netherlands GDP (1995=100), 2002-2006

Table 85: Netherlands Exchange Rate, 2002-2006

Table 86: Spain Advertising Market Value: $ million, 2002-2006

Table 87: Spain Advertising Market Segmentation I: % Share, by Value, 2006

Table 88: Spain Advertising Market Segmentation II: % Share, by Value, 2006

Table 89: Spain Advertising Market Share: % Share, by Value, 2006

Table 90: Spain Advertising Market Value Forecast: $ million, 2006-2011

Table 91: Spain Size of Population (million) , 2002-2006

Table 92: Spain GDP (1995=100), 2002-2006

Table 93: Spain Inflation, 2002-2006

Table 94: Spain Exchange Rate, 2002-2006

Table 95: United Kingdom Advertising Market Value: $ million, 2002-2006

Table 96: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006

Table 97: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006

Table 98: United Kingdom Advertising Market Share: % Share, by Value, 2006

Table 99: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011

Table 100: United Kingdom Size of Population (million) , 2002-2006

Table 101: United Kingdom GDP (1995=100), 2002-2006

Table 102: United Kingdom Inflation, 2002-2006

Table 103: United Kingdom Exchange Rate, 2002-2006

Table 104: United States Advertising Market Value: $ billion, 2002-2006

Table 105: United States Advertising Market Segmentation I: % Share, by Value, 2006

Table 106: United States Advertising Market Segmentation II: % Share, by Value, 2006

Table 107: United States Advertising Market Share: % Share, by Value, 2006

Table 108: United States Advertising Market Value Forecast: $ billion, 2006-2011

Table 109: United States Size of Population (million) , 2002-2006

Table 110: United States GDP (1995=100), 2002-2006

Table 111: United States Inflation, 2002-2006

Table 112: Interpublic Group of Cos. Key Facts

Table 113: . Interpublic Group of Cos. SWOT Analysis

Table 114: Omnicom Group Inc. Key Facts

Table 115: Omnicom Group Inc. SWOT Analysis

Table 116: WPP Group plc Key Facts

Table 117: WPP Group plc WOT Analysis





List of Figures

Figure 1: Global Advertising Market Value: $ billion, 2002-2006

Figure 2: Global Advertising Market Segmentation I: % Share, by Value, 2006

Figure 3: Global Advertising Market Segmentation II: % Share, by Value, 2006

Figure 4: Global Advertising Market Share: % Share, by Value, 2006

Figure 5: Global Advertising Market Value Forecast: $ billion, 2006-2011

Figure 6: Asia-Pacific Advertising Market Value: $ billion, 2002-2006

Figure 7: Asia-Pacific Advertising Market Segmentation I: % Share, by Value, 2006

Figure 8: Asia-Pacific Advertising Market Segmentation II: % Share, by Value, 2006

Figure 9: Asia-Pacific Advertising Market Share: % Share, by Value, 2006

Figure 10: Asia-Pacific Advertising Market Value Forecast: $ billion, 2006-2011

Figure 11: Europe Advertising Market Value: $ billion, 2002-2006

Figure 12: Europe Advertising Market Segmentation I: % Share, by Value, 2006

Figure 13: Europe Advertising Market Segmentation II: % Share, by Value, 2006

Figure 14: Europe Advertising Market Share: % Share, by Value, 2006

Figure 15: Europe Advertising Market Value Forecast: $ billion, 2006-2011

Figure 16: Belgium Advertising Market Value: $ million, 2002-2006

Figure 17: Belgium Advertising Market Segmentation I: % Share, by Value, 2006

Figure 18: Belgium Advertising Market Segmentation II: % Share, by Value, 2006

Figure 19: Belgium Advertising Market Share: % Share, by Value, 2006

Figure 20: Belgium Advertising Market Value Forecast: $ million, 2006-2011

Figure 21: Canada Advertising Market Value: $ million, 2002-2006

Figure 22: Canada Advertising Market Segmentation I: % Share, by Value, 2006

Figure 23: Canada Advertising Market Segmentation II: % Share, by Value, 2006

Figure 24: Canada Advertising Market Share: % Share, by Value, 2006

Figure 25: Canada Advertising Market Value Forecast: $ million, 2006-2011

Figure 26: China Advertising Market Value: $ billion, 2002-2006

Figure 27: China Advertising Market Segmentation I: % Share, by Value, 2006

Figure 28: China Advertising Market Segmentation II: % Share, by Value, 2006

Figure 29: China Advertising Market Share: % Share, by Value, 2006

Figure 30: China Advertising Market Value Forecast: $ billion, 2006-2011

Figure 31: France Advertising Market Value: $ million, 2002-2006

Figure 32: France Advertising Market Segmentation I: % Share, by Value, 2006

Figure 33: France Advertising Market Segmentation II: % Share, by Value, 2006

Figure 34: France Advertising Market Share: % Share, by Value, 2006

Figure 35: France Advertising Market Value Forecast: $ million, 2006-2011

Figure 36: Germany Advertising Market Value: $ million, 2002-2006

Figure 37: Germany Advertising Market Segmentation I: % Share, by Value, 2006

Figure 38: Germany Advertising Market Segmentation II: % Share, by Value, 2006

Figure 39: Germany Advertising Market Share: % Share, by Value, 2006

Figure 40: Germany Advertising Market Value Forecast: $ million, 2006-2011

Figure 41: Italy Advertising Market Value: $ million, 2002-2006

Figure 42: Italy Advertising Market Segmentation I: % Share, by Value, 2006

Figure 43: Italy Advertising Market Segmentation II: % Share, by Value, 2006

Figure 44: Italy Advertising Market Share: % Share, by Value, 2006

Figure 45: Italy Advertising Market Value Forecast: $ million, 2006-2011

Figure 46: Japan Advertising Market Value: $ billion, 2002-2006

Figure 47: Japan Advertising Market Segmentation I: % Share, by Value, 2006

Figure 48: Japan Advertising Market Segmentation II: % Share, by Value, 2006

Figure 49: Japan Advertising Market Share: % Share, by Value, 2006

Figure 50: Japan Advertising Market Value Forecast: $ billion, 2006-2011

Figure 51: Netherlands Advertising Market Value: $ million, 2002-2006

Figure 52: Netherlands Advertising Market Segmentation I: % Share, by Value, 2006

Figure 53: Netherlands Advertising Market Segmentation II: % Share, by Value, 2006

Figure 54: Netherlands Advertising Market Share: % Share, by Value, 2006

Figure 55: Netherlands Advertising Market Value Forecast: $ million, 2006-2011

Figure 56: Spain Advertising Market Value: $ million, 2002-2006

Figure 57: Spain Advertising Market Segmentation I: % Share, by Value, 2006

Figure 58: Spain Advertising Market Segmentation II: % Share, by Value, 2006

Figure 59: Spain Advertising Market Share: % Share, by Value, 2006

Figure 60: Spain Advertising Market Value Forecast: $ million, 2006-2011

Figure 61: United Kingdom Advertising Market Value: $ million, 2002-2006

Figure 62: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006

Figure 63: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006

Figure 64: United Kingdom Advertising Market Share: % Share, by Value, 2006

Figure 65: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011

Figure 66: United States Advertising Market Value: $ billion, 2002-2006

Figure 67: United States Advertising Market Segmentation I: % Share, by Value, 2006

Figure 68: United States Advertising Market Segmentation II: % Share, by Value, 2006

Figure 69: United States Advertising Market Share: % Share, by Value, 2006

Figure 70: United States Advertising Market Value Forecast: $ billion, 2006-2011

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