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Opportunities and Pitfalls in the Mobile Broadcast TV Market, 2006-2011 (Executive Presentation)Product Type: Market Research ReportPublished by: Datamonitor Published: April 2007 Product Code: R313-21362 Description Introduction
This presentation outlines the current environment of mobile broadcast TV in Europe, North America and certain regions in Asia-Pac. Datamonitor considers 2007 to be a critical year for the up-take of mobile broadcast TV and it is crucial for those interested in the space to understand current market trends and dynamics. Scope Outlines drivers for the uptake of mobile broadcast TV including consumer demand for multimedia handsets and increasing mobile phone penetration. Highlights different mobile broadcast TV business models, service flows and revenue streams including broadcast led, MNO led and wholesale approaches. Outlines benefits and challenges with each different bearer technology including DVB-H, MediaFLO, DAB-IP and DMB-T. Highlights Datamonitor predicts at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%. Broadcast video content will have to adapt to the mobile environment. These changes will be driven by both user consumption habits and the functionality of the handsets themselves. Datamonitor considers that the repurposing of content will be essential in adding value to services and further promoting mass adoption. As the needs of mobile operators and content producers grow, coupled with the growing complexity of bearer technologies, Datamonitor considers that providers of mobile broadcast service management solutions must ensure that their systems are flexible enough to adapt to multiple formats and technical specifications. Reasons to Purchase Understand key drivers promoting the adoption of mobile video services including mobile broadcast TV. Gain insight into key business models for the service including subscription services and the potential for advertising in the future. Gain insight into key parts of the mobile broadcast infrastructure value chain and services that these components offer. Please note, this file is delivered as a PowerPoint Presentation. Table of Contents ABOUT DATAMONITOR OVERVIEW This product has been designed for delivery in a slide pack format (ppt). Introduction Scope of this report Research and analysis highlights Key reasons to read this report Key Executive Summary details Executive Summary |
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