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The leading vendors in the Desktop Management market (Competitor Focus)Product Type: Market Research ReportPublished by: Datamonitor Published: April 2007 Product Code: R313-21580 Description Introduction Desktop management vendors vary in their focus and in their market strengths and weaknesses. In this section Datamonitor attempts to provide a deeper look into the underlying patterns in the market by comparing the top vendors in each of the criteria that contribute to the technology, impact and sentiment ratings. Scope Technology: an assessment of vendors' technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users' impression of vendors based on a survey of over 500 IT systems management users. Market impact: measures vendors' market impact based on their revenues and financial performance. Highlights With the exception of Microsoft that lags behind significantly, technology ratings for all the vendors on the decision matrix are clustered. This clustering provides an incomplete picture; average technology scores are close, but vendors' technology capabilities vary greatly by category. IBM, HP and Microsoft have strong brand recognition which has influenced end users' impressions of these vendors. Those three vendors have the highest ratings in all but one of the user sentiment categories. Reasons to Purchase Gain detailed knowledge of vendors' strengths with regards to technology, user sentiment and market impact. Find out which vendors are the leaders in each assessment category and benchmark your own performance against them. Examine the strengths and weaknesses of your competitors in order to develop a more informed competitive strategy. Table of Contents |
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