Product Innovation and Customer Targeting in Asset Management, Q1 2007: Industry

Product Innovation and Customer Targeting in Asset Management, Q1 2007

Product Type: Market Research Report
Published by: Datamonitor
Published: May 2007
Product Code: R313-21624

Description

Introduction

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

Extensive research is conducted on the activities of 50 providers of asset management products, globally The developments are analyzed to identify the key global trends in product development and customer targeting

Highlights

Innovative customer targeting has been the key to most of the product innovation in the first quarter of 2007. Products developed with a specific segment of the target customer base in mind are often the result of an asset manager seeking to complement an existing wide product range, or developed in conjunction with a long term marketing effort. Examples of product innovation from this quarter include Barclays Stockbrokers' partnership with the National Trust to provide brokerage services to NT members, Citibank's focus on developing Islamic focused products, and Société Générale's New Energy fund, aimed at attracting customers interested in ethical or ""green"" investment.

Reasons to Purchase

Understand and gain insight into product development in the global market Understand and gain insight into product development in the global market Keep up to date with product innovations and learn from the developments made by your competitors.

Table of Contents

The Roundup: Product Innovation
The Developments: Aviva; Barclays; Citigroup; Deutsche Bank; Prudential PLC; Sal Oppenheim; Santander; Société Générale
APPENDIX: Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
The Roundup: Product Innovation
The Developments: Aviva; Norwich Union launched European property fund to be managed by Morley (Product Innovation) - February 07; Barclays; Citigroup; Deutsche Bank; Prudential PLC; Jackson Launches Retail Mutual Funds (Product Innovation) - January 07; Sal Oppenheim; Sal. Oppenheim launched European real estate fund-of-funds (Product Innovation) - February 07; Santander; Santander Asset Management creates Santander Asset Management UK (Product Innovation) - January 07; Santander Asset Management created first hedge fund in Spain (Product Innovation) - December 06; Société Générale; Société Générale Corporate & Investment Banking adds New Energy Protected Fund to Adequity range (Product Innovation) - March 07; New alternative investment launched by Société Générale (Product Innovation) - January 07; Société Générale Asset Management introduces two sectorial funds (Product Innovation) - January 07; Synthetic CDO from Société Générale (Product Innovation) - January 07
APPENDIX: Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer

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