Product Type: Market Research Report
Published by: Datamonitor
Published: June 2007
Product Code: R313-23938Description The television sector is undergoing a significant transformation as traditional communications boundaries blur and converged services become increasingly important to create competitive advantage. As the sector transforms, service operators and broadcaster are searching for multiple strategies to ensure that their offerings are kept attractive to consumers.Outlines the shift in consumption habits by consumers and the movement towards multi play distribution.Analyzes current strategies that players in the digital TV sector are utilizing to expand audience reach and scale.Highlights current initiatives into reducing churn and boosting operating efficiencies.Content producers are beginning to push content through proprietary or partnered online portals, such as the BBC's recent strategic move to deliver content via YouTube. This puts rising pressure on traditional aggregators to boost the attractiveness of their service offerings in order to acquire and retain customers.
Through M&A activity, organic growth, or strategic partnerships, a bundled service portfolio creates economies of scale, provides opportunities for enhanced consumer intelligence, and allows for cross platform advertising.
Understanding usage trends of current and potential customers is essential as the television landscape grows more competitive. As telecoms operators and online aggregators enter into the sector, effective business intelligence (BI) solutions are essential to retain competitive advantage.Gain insight into initiatives and strategies employed by service operators to remain competitive.Understand current trends of alternative players as they enter into the broadcasting sector to expand audience reach.Table of Contents - DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- Consumers move away from traditional entertainment sources
- Broadband penetration creates both opportunities and challenges for traditional video aggregators
- Consumers are increasingly attracted to alternative online entertainment channels
- True platform agnostic multi play services are expected on the horizon
- Content producers exploit new channels for distribution to expand audience reach
- Broadcasters and content producers give strong investment to new channels
- Online aggregators put the pressure on cable and satellite operators
- New distribution channels transform traditional advertising models
- Mobile TV services are expected to be a viable method to expand audience reach
- Bundling, consumer intelligence and enhanced content to boost competitive advantage
- Service bundling is essential for survival in an competitive market
- Consumer intelligence across the entire product portfolio will prove a key differentiator
- Enhanced content services remain critical to retain and attract customer bases
- Broadcasters boost operational efficiencies through infrastructure rationalization
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
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