Decision Matrix: Selecting a CRM vendor in the higher education market (Competitor

Decision Matrix: Selecting a CRM vendor in the higher education market (Competitor Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: June 2007
Product Code: R313-23964

Description

This report provides a comparative analysis of the leading CRM vendors in the higher education market in order to help institutions select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.

Identifies which technology vendors higher education institutions should 'shortlist" when considering the purchase of a CRM solution

Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the higher education market

Identifies which CRM solution providers have the most impact on the higher education market

Explores how institutional end users perceive CRM vendors across eight categories such as product quality and service capabilities

By combining robust corporate-sector CRM technology with extensive market influence in higher education, Oracle is as an important leader in the market.

SunGard Higher Education's overwhelming market impact, positive perception amongst end users and advanced solution functionality make it as leading CRM vendor.

While smaller than their competitors, cutting-edge solutions and strong reputations in the market helped to position RightNow Technology and Talisma as shortlist vendors.

Understand the topography of the competitive landscape for CRM in higher education

Identify the strengths and weaknesses of leading CRM vendors and their solutions

Obtain insight into how institutional end users perceive key vendors in the market for CRM in higher education

Table of Contents

DATAMONITOR VIEW
CATALYST
SUMMARY
METHODOLOGY
MARKET DEVELOPMENTS: The competitive landscape for CRM in higher education is on the cusp of dramatic change; The CRM in Higher Education Decision Matrix; Oracle has brought cutting-edge CRM functionality to the higher education market; While a relative newcomer to higher education, RightNow Technologies is building momentum; SunGard Higher Education’s Banner Enrollment Management Suite will change the competitive landscape; Talisma balances leading technology with strong industry expertise
MARKET LEADERS: Market leaders: Technology Assessment; Market leaders: User sentiment; Market leaders: Market Impact
VENDOR ANALYSIS: Campus Management: CRM in Higher Education Radars; Recommendation: Consider; Hobsons’ EMT: CRM in Higher Education Radars; Recommendation: Explore; Intelliworks: CRM in Higher Education Radars; Recommendation: Explore; Jenzabar: CRM in Higher Education Radars; Recommendation: Explore; Oracle: CRM in Higher Education Radars; Recommendation: Shortlist; RightNow Technologies: CRM in Higher Education Radars; Recommendation: Shortlist; SAP: CRM in Higher Education Radars; Recommendation: Consider; SunGard Higher Education: CRM in Higher Education Radars; Recommendation: Shortlist; Talisma: CRM in Higher Education Radars; Recommendation: Shortlist
APPENDIX: Definitions; Datamonitor Ratings; Extended methodology; Technology; User sentiment; Market Impact; Further reading; Ask the analyst

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