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US & Australian Higher Education Spending on CRM, 2007 - 2012 (Databook)Product Type: Market Research ReportPublished by: Datamonitor Published: August 2007 Product Code: R313-24150 Description IntroductionThe uptake of CRM will grow rapidly in the global higher education market with particularly strong growth in the US & Australian driven by the increased depth and breadth of implementation at the institutional level. Scope
The uptake of CRM will grow rapidly over the next five years as institutions seek to address the need to compete more effectively to recruit and retain students. While many US institutions have already "waded into the water" with CRM, over the near-term many institutions will seek to expand these existing installations to support the entire student lifecycle. Although Australian institutions will spend considerably less on CRM than their peers in the US, the growth rate over the next five years will be relatively comparable. Reasons to Purchase
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