Priming the Pump for CRM in Higher Education (Market Focus): Industry Report

Priming the Pump for CRM in Higher Education (Market Focus)

Product Type: Market Research Report
Published by: Datamonitor
Published: August 2007
Product Code: R313-24650

Description

Introduction As a way to address the need to manage relationships across the entire student lifecycle, the higher education market is on the brink of adopting CRM rapidly and making this solution a core component of the institutional IT infrastructure. Scope Identifies the key contextual forces driving the purchase of CRM solutions by higher education institutions Analyzes the important issues that will slow the uptake of CRM in this market Offers recommendations on how vendors can overcome important inhibitors to the more widespread adoption of CRM Highlights The pump is primed for the rapid adoption of CRM in higher education. A gathering storm will drive the more pervasive institutional adoption of CRM. Powerful factors may impede the more substantive adoption of CRM. Reasons to Purchase Understand the institutional factors influencing technology decision-making Align product messaging with what will resonate best with higher education institutions Shape product development to meet the business pain points of the education market

Table of Contents

DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS: The pump is primed for the rapid adoption of CRM in higher education; A gathering storm will drive the more pervasive institutional adoption of CRM; Shifts in the student landscape are making the management of relationships a strategic imperative; The number of students prepared for higher education will decline over the near-term; Meeting the preferences and expectations of tomorrow's students requires a new approach; Globalization is changing the competitive landscape for higher education; Doing more with the same or less is the new budgetary reality; Recent IT investments have put CRM within the reach of many institutions; Powerful factors may impede the more substantive adoption of CRM; Confusion persists in the market about what CRM is for higher education; The strategy elements of CRM present unique challenges to its implementation; Creating a 360° view of the student experience is not a ""piece of cake""
ACTIONS: A definition for CRM should be disseminated widely to reduce market confusion; CRM solutions must scale up and down easily; Vendors must demonstrate how their solutions provide value to institutions
APPENDIX: Definitions; Methodology; References; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Figures: Figure 1: Secondary school graduates are forecasted to decline in 2010; Figure 2: The effectiveness of the admission funnel depends on a sufficient number of prospective students; Figure 3: The millennial generation turns to the Internet first for information and relationships; Figure 4: While the US dominates, other countries still have key positions in the international student market; Figure 5: CRM uptake will trail the upgrade cycle for ERP & SIS solutions; Figure 6: Data must persist across the entire student lifecycle

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